FEPE Out of Home News 9th June 2016

FEPE Out of Home News 9th June 2016



Spain: Clear Channel Outdoor’s Matthew Dearden appointed President of FEPE International

Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti.

In his new role as President of FEPE, Matthew has outlined a new vision for the organisation, centered around ‘Inspiration’. The theme reflects both the creative power of the outdoor medium to connect advertisers and people, and also FEPE’s role: to inspire the out-of-home advertising business.

Matthew will also be responsible for chairing the FEPE Board, comprised of senior executives from the global out-of-home industry, to lead FEPE’s new vision and support the organisation’s worldwide lobbying for outdoor advertising with authorities, international organizations, political opinion formers and the communication media.

Matthew - a Vice President on the FEPE Board since 2014 - replaces Antonio Vincenti CEO of Pikasso, Lebanon, who has been in the role of President since 2014.

Commenting on his appointment as President and aims for FEPE, Matthew Dearden, Clear Channel Outdoor's President Europe said: “I am both honoured and thrilled to accept the role of President of FEPE: honoured to be leading the global association for outdoor advertising during the medium’s biggest transformation; and thrilled at the unique potential this organisation has to nurture our international community to champion out-of-home and drive its continued growth. I look forward to working with the Board and FEPE’s team and members in bringing this vision to life.”

“I am delighted Matthew has agreed to be President. His contribution to the Board has already been very positive and helpful. The management team look forward to working with him”, added John Ellery, Executive Director of FEPE.

“I would like to warmly congratulate Matthew on this new role. Under his guidance, and in view of the very inspiring program he’s shared with us, I'm sure that FEPE International will extend its influence as a driving growth force for the global OOH industry”, said Antonio Vincenti, current FEPE President.

UK: FEPE International Awards 2016

FEPE International President Antonio Vincenti announced the winners of the global Out of Home association's 2016 Awards at the FEPE Congress in Barcelona on 2nd June.

The award winners were chosen by a jury of FEPE board directors and former Presidents, all senior representatives from the worldwide OOH industry.

The joint winners of the Lifetime Achievement Award were Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America and John Ellery, Executive Director of FEPE.

Winner of the Creative Award was a campaign for UK charity Women's Aid from Ocean Outdoor and London advertising agency WCRS. This was a high impact digital campaign tackling the issue of domestic violence in a dramatic and compelling way.

The campaign for International Women's Day 2015 used gaze tracking technology to trigger changes on the screen so the woman victim's bruises heal as more people respond to the challenge: Look At Me.

The FEPE Leadership Award went to Annie Rickard, Global CEO of Posterscope, for her work in transforming a UK poster specialist into a major global force in all aspects of OOH. Posterscope is now owned by Dentsu Aegis.

The FEPE Technical Award went jointly to Portuguese OOH company MOP and technology company TOMI Worldwide for their network of ground-breaking digital screens in Lisbon, bringing the latest news, information and brand messages to people in the Portuguese capital.

FEPE President Vincenti says: "all the awards illustrate the way the OOH industry worldwide is becoming even more dynamic in the ever changing digital age.

"The Creative Award to Ocean and WCRS shows the power of digital creativity to do good in the world. "The Technical Award to MOP/TOMI World shows how digital technology can help transform an urban landscape.

"Annie Rickard's leadership at Posterscope has been a remarkable achievement while Nancy Fletcher and John Ellery have played key roles in developing this global industry and helping to steer it into an exciting and prosperous future.

"Nancy has contributed massively in building the OAAA into a formidable force in the United States. John also played a leading role in establishing and managing important international networks at Portland and then Poster Publicity. Whilst with FEPE, John the ultimate Global networker, has done much to bring together our industry allowing it to navigate its way towards an exciting and prosperous future.

"FEPE today, representing Global as well local OOH owners, agencies and a vast and growing number of technology suppliers worldwide, was almost unimaginable ten year ago.

"Nancy and John's Lifetime Achievement Awards are a fitting way to mark their huge roles in this transformation."

UK: The 57th FEPE International Congress in Barcelona - An Overview

The 57th FEPE International Congress in Barcelona saw 377 delegates from the worldwide Out of Home industry discussing a range of issues from programmatic media buying, research and new technology to the rise of ad blocking, the role of creativity in a changing media world and even the rise of connected smart cities.

A FEPE jury of past presidents and board members also gave awards to a number of people and companies within the sector. FEPE Executive Director John Ellery and the OAAA’s CEO Nancy Fletcher share the Lifetime Achievement Award, Posterscope’s Annie Rickard took the Leadership Award, the Technical Award went to TOMI World and MOP for their urban transformation of Lisbon and Ocean Outdoor and WCRS won the Creative Award for their Women’s Aid campaign against domestic violence. FEPE President Antonio Vincenti stepped down as President after a highly successful two years to be succeeded by Clear Channel Europe President Matthew Dearden.

Full story on the FEPE website here

Malta: Reports of discrimination in enforcement of illegal billboards removal

A number of billboard owners have complained about discrimination in the process involving the removal of illegal outdoor advertising spaces.

Speaking with this newsroom, some owners said that certain owners were being given preferential treatment. They claimed that enforcement officers were slapping some owners with fines, while others were allowed to remove them under their own steam without being fined.

Full article here

UK: JCDecaux joins forces with Virgin Media Business and Crowdfunder to empower the next generation of British entrepreneurs and SMEs

JCDecaux has partnered with Virgin Media Business and Crowdfunder for Virgin Media Business’s #VOOM 2016 project, the UK’s biggest pitching competition for entrepreneurs and small businesses.

#VOOM 2016 gives entrepreneurs and small and medium-sized businesses the opportunity to win a slice of a prize fund worth over £1million. An attempt to set a new Guinness World Records title for the Longest Business Pitch Marathon took place over 29 hours in London, from June 1 – 2. The final winners of the two categories – ‘Start-up’ and ‘Grow’ – will be announced on 28th June 2016.

Full article here

UK: Breakthrough first quarter for Concept

Concept Sign and Display Group has reported a record-breaking £4million turnover for the first quarter of 2016, and it is now on track to surpass an ambitious five year growth plan – to increase turnover to £15m.

The Birmingham-based company, which was established in 1998, has seen a surge in sales from new and existing clients for its traditional signage and innovative large format LED digital displays. As such, it has completed 30 major builds in the first three months of the year – another record for the company.

Since the start of 2016, Concept has worked with many of the UK’s outdoor advertising giants such as JC Decaux, City Outdoor and Forrest Media. A tranche of projects, including bespoke displays, have also been completed in the retail sector for the likes of Gallions Reach Shopping Park in London, retail property heavyweights Hammerson, and a further five major retail parks across the UK.



USA: Global OOH Will Do Beautiful Things

Nancy Fletcher, President & CEO, OAAA

“Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism masterpieces.

I found inspiration in this quote by Gaudi, which I spotted on a postcard as I returned from the 57th FEPE International Congress in Barcelona, Spain. It became evident — after 28 speakers representing 40 countries — that out of home (OOH) advertising faces remarkably similar opportunities and challenges around the world.

It is also clear that “tomorrow we will do beautiful things” if the global OOH industry shapes the future by taking five steps:

Full article here

USA: Mixed response to ANA report: 'one-sided', 'damning' and 'a great job'

Industry reaction to the ANA report has been mixed with the body representing US agencies, the 4A's, calling it "inconclusive and one-sided" and analysts saying it looked "fairly damning".

The 4A's:

"A healthy and constructive debate about media buying can only happen with a bipartisan, engaged, industry-wide approach – and that is precisely the opposite of what the ANA has pursued. The immense shortcomings of the K2 report released today – anonymous, inconclusive, and ane-sided – undercut the integrity of its findings.

"We call upon the ANA in the strongest terms to make available to specific agencies on a confidential basis all of the materials related to them.

Without an opportunity for agencies to assess and address the veracity of information provided to K2, sweeping allegations will continue to drive attention-grabbing headlines; this does nothing to foster a productive conversation or to move our industry forward and could cause substantial economic damage to all media agencies. "We are firmly committed to ensuring appropriate governance practices are in place."

Full article here

USA: Clive Punter of Outfront on How OOH Can Win the Digital Game

At the 57th annual FEPE Congress in Barcelona last week, I joined out-of-home advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future.

This year’s conversation centered on the biggest opportunities and challenges facing our industry: The digital landscape and the optimization of our new digital capabilities (data, mobile, programmatic) and how our bright future can be shaped.

After all, we’re only beginning to see the incredible possibility digital technology brings to outdoor advertising in a hugely connected and out-of-home enabled world. Geo-fences that serve mobile ads primed by OOH messages, connected screens that display dynamic content and the build-out of programmatic exchanges for outdoor displays are just some of the advancements revolutionizing our industry.

Full article here

USA: Self-driving cars will seriously disrupt advertising — here’s how

The self-driving car is on a roll. Some estimate that in just four years, there will be 10 million self-driving cars on the road, and at Ford, word is self-driving cars are just five years away from changing the world. Apple and Google’s parent company, Alphabet, are both reportedly eyeing real estate buys that would house their self-driving car operations.

Meanwhile Uber is testing self-driving cars, and some think that self-driving cars will first hit the cars-for-hire market.

Full article here

USA: Daktronics Introduces New Gold Series Product Line

Daktronics has expanded its video product line with the introduction of the Gold Series, targeting new and emerging digital signage markets on a global scale.

The Gold Series offers a 10 millimetre outdoor SMD LED solution available worldwide. The 6 millimetre SMD and 16 millimetre through-hole outdoor LED solutions are available in select markets. Other offerings are currently in product development.

This product line is built to provide a streamlined delivery and simplified design for a wide array of customers looking to quickly grow their display network or introduce signage to additional locations.

Full story here

Canada: Out-of-Home revenue continues its upward trend

Out-of-Home (OOH) advertising revenue is up 6% in the first quarter of 2016 compared to the first quarter of 2015 according to Nielsen.

Out-of-Home revenue has seen significant growth over the last 5 years and globally OOH is forecasted to increase by 4% to 5% in 2016.

This growth can be attributed to a number of factors including audience erosion in other media, a mobile and active population and significant investments in DOOH (Digital Out-of-Home).


USA: Sensor Architecture: The Evolution of Digital Signage and Intelligent Visual Communications

by Mark Boidman

Proximity networks and beacon software are being used to enhance the digital-signage experience for retailers, venue owners, and customers in stores and other public locations.

A key aspect in the recent development of digital-signage systems is the increasing amount of personalized and real-time content being delivered to viewers. Enhanced display devices, including tablets and kiosks, now have the ability to leverage collected data to drive contextually relevant content displayed on digital signage.

This article will discuss how digital-signage enhancements, specifically proximity networks and beacon software, are being integrated by digital-signage manufacturers, allowing retailers and venues to personalize the visual experiences customers have when traveling through stores and other public locations.

Full article here


Australia: Outdoor industry reports net revenue of $63.4m for May

The Out-of-Home (OOH) industry today reported a net revenue of $63.4 million for the month of May, an increase of 19.6% from the same month last year, which posted a net revenue of $53.0 million.*

Year-to-date revenue has increased by 17.8%, tracking at $295.0 million, up from $250.5 million* for the same time last year. Digital Out-of-Home revenue makes up 36.8% of total revenue year to date, up from 22.5% for the same period last year. The OOH industry finished 2015 on a record high of $677.8 million, up from $579.3 million in 2014.

Full figures here


South Africa: GeoPoll, Kantar Media, and Cuende Announce First Pan-African Out of Home Measurement Product

Global leaders in audience research use satellite imagery and mobile survey data to measure OOH reach in Africa GeoPoll (www.GeoPoll.com), Kantar Media, and Cuende are pleased to announce the launch of "Pan-African OOH", the first data product to regularly measure consumption of Out of Home mediums across Africa.

This joint product uses a consistent methodology to bring robust Out of Home measurement data to 15 countries. Through a cutting-edge combination of satellite imagery and mobile survey data,

Full article here

Kenya: Nairobi brings down billboards over Sh156 million debt

City Hall is owed Sh156 million by 56 outdoor advertising firms.

On Thursday, council authorities seeking to recover the monies owed by the firms brought down billboards in Westlands. "We gave them notices but they failed to respond," county revenue task force chairman John Ntoiti said.

"We only take five per cent per ad, a very small amount compared to what their agents pay them," he said. Daima's 'Aqua Clear Drink ' advert in Westlands' curio market was one of the ads brought down. Its agent, Media Quest Ltd, owes the county Sh1.14 million. Esther Passaris' Adopt A Light, which was advertising for Planet Media Cinema, was also affected.

Full story here


Malaysia: Moving Walls looks to educate Malaysian advertisers

Moving Walls Malaysia has launched a new campaign, Lookup Lah, which hopes to educate Malaysian advertisers on the importance of investigating marketing data and figures found online. Not all of it is credible, said the company as it launched an OOH campaign in the form of billboard around the city.

These included eye catching personalised messages addressed directly to brands, to statistics on digital billboards and bit sized information on page impressions. The campaign was launched in line with a new marketplace for OOH media assets in Asia, powered by a Geo-Spatial data platform that provides data on OOH media assets.

Some brands which Lookup Lah has showcased on its billboards include Maxis, AIA, McDonald’s, Huawei and L’Oreal, to name a few, as featured on their website.