World Out of Home Organization gears up for first Asia Forum
Programme of events culminates in 2022 Toronto Global Congress
The World Out of Home Organization (WOO) will hold its inaugural Asia Forum on October 28 with a full line-up of senior executives from the region, headed by Dentsu APAC CEO and India Chairman Ashish Bhasin.
Bhasin, currently a key player in Dentsu’s transformation into six key brands worldwide, will open the Forum by discussing the need for more media owner consolidation and better audience measurement. He will be interviewed by WOO President Tom Goddard.
The Forum, a virtual event, follows the success of WOO’s Europe Forum earlier this year which featured WPP CEO Mark Read. The Asia forum, which is free for WOO members is also open to non-members, commences at 13.00 Beijing time (06.00 UK time).