World OOH News April 5th 2024

World OOH News April 5th 2024


WOO Future Leaders gears up for Hong Kong Global congress

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with eight successful applicants.

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Your chance as a member to make a nomination for the World Out of Home Organization Awards 2024 - CLOSING DATE FOR NOMINATIONS EXTENDED UNTIL APRIL 17th

The WOO Awards 2024 will be presented during the next Annual Congress (June 5th -7th) in HONG KONG on the first full day of Congress – Thursday June 6th. CLOSING DATE FOR NOMINATIONS EXTENDED UNTIL APRIL 17th



Africa Forum Content Now Available

We have now uploaded all the Recordings and PDFs of presentations/panels from our highly successful Africa Forum. This represents a great resource for all Delegates and Members.

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Playing the aces: Using OOH to help your brand grow in 2024

"Out of home (OOH) is having a moment right now"— words said to me by a brand- marketer a few months ago. And yes, it's great to hear. It's a testament to the behind-the-scenes work the industry has put in for the past decade to get us to this point.


The large print giveth

In 1976, Tom Waits released his classic song “Step Right Up”, a hilarious rant on the state of advertising. It’s an anthem to all the bad marketing clichés of the time with lyrics about “year-end clearances” and “50% off” messages jockeying for attention. He closes with a line that inspired this cartoon: “The large print giveth and the small print taketh away.”


Anything Is POSSIBLE: OAAA's Bager Sees a 'Share Shift' For DOOH, AI On Learning Agenda

As the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of OAAA. “We’re in a very interesting year, full of challenge and change, and it’s an election year. There’s a lot of opportunity… And I feel like POSSIBLE has really stepped in and filled that vacuum.”



The key question for the future of out of home? How to balance profit and planet

Emphasizing the imperative for out of home leaders to prioritize sustainability over profit, Mike Smith (CEO, Open Media) suggests ways to drive industry-wide change towards environmental accountability and innovation.


'Sustainability is core to OOH'

Jorja Wilkins, well known OOH business leader in South Africa; Megan Sayle, Head of Strategy, Carat South Africa, Dele Odugbemi, Chief Revenue Officer, JCDecaux Africa; Mathieu Verbraken, Business Development Manager for Middle East, Africa and Western Asia, Daktronics.



'OOH Audience metrics a must for data-driven decision-making'

Developing audience measurement for OOH was one of the main themes focused upon in the recently held WOO Africa Forum. In a session on ‘Developing OOH Audience Measurement for Africa’, moderated by Gideon Adey, CEO, GurOoh, having Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS as discussants.


CUENDE enhances the African OOH Industry

Daniel Cuende announces that CUENDE, a pioneer in Out-of-Home (OOH) audience research, has taken a significant step towards supporting the advertising industry in Africa by offering its MetricOOH data at no cost in major African cities.

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UniLED Releases 2023 Digital-Out-Of-Home State of Play Report

The report offers an in-depth analysis of the digital-out-of-home (DOOH) advertising sector in the UK during 2023, based on insights from the campaigns independently verified through their UniLIVE platform.


'Nigeria's OOH stakeholders must work collaboratively on audience measurement'

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria), highlights the imperative of building a common currency for OOH.


Inventory Auditing Continues to be the Essence of Geopath

Accurate and defensible performance measurement of media campaigns has taken on an even greater level of importance for advertisers amid tightening budgets and heightened expectations. Media channels across the board, Out of Home included, continue to invest heavily in data-driven technologies and new approaches to provide marketers with insights that allow them to clearly understand the results and impact of their marketing investments.



Here's The 2024 OOH Media Conference Agenda

Don't miss out on the industry's must attend annual event, which is just a month away! The agenda is now available and we've curated a program packed with impactful conversations, engaging workshops, and networking opportunities.



Plan B Media and Vistar Media partner to expand programmatic DOOH advertising across Thailand and Singapore

Plan B Media, a leading out-of-home (OOH) media service provider, and Vistar Media, the leading global provider of technology solutions for OOH media, have partnered together to bring seamless programmatic solutions to the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore.


IAB: Agencies taking up DOOH in droves

More education and experience is needed to supercharge the usage of programmatic digital out-of-home (DOOH), according to research released today by IAB Australia. Eight out of ten (82%) of agency respondents used digital OOH as a significant or regularly considered part of their advertising activity in 2024, up from 69% in 2022.


How has programmatic DOOH evolved in the last 12 months? New research reveals all

For the second year in a row, JCDecaux UK has partnered with MTM to better understand how and why marketers are using programmatic DOOH (pDOOH). Mirroring the methodology used last year, the findings from this year's research, A Tale of Evolution, show how pDOOH has evolved over the last 12 months.


Programmatic Digital OOH (PRDOOH): How to get started

Programmatic advertising on the internet empowers marketers to efficiently reach their target audiences, reducing unnecessary expenses by utilising advanced targeting, precision, and bidding strategies. On the other hand, digital out-of-home (DOOH) advertising involves strategically placed, conspicuous advertising screens, offering vast creative possibilities. 



Billboards to billions: Saudi's OOH ad sector set to exceed SAR 3 billion

Saudi Arabia is currently experiencing unprecedented progress, development, and enhanced market competitiveness due to the objectives outlined by Vision 2030 and its effective implementation across various sectors.



British Airways flies high (again) with Uncommon OOH

Yet another winner for British Airways from Uncommon: an outdoor campaign that adds another big, confident brand message to the ongoing “British original” push. “Windows” captures the wonder on passengers’ faces when they look onto the world from 35,000ft. The 11 outsized and visually arresting posters will be seen across 324 print sites across the UK, thanks to MG OMD.


How Sea-Doo's first digital OOH campaign increased purchase consideration by +144%

Sea-Doo, a Canadian brand of personal watercraft vehicles and boats under the Bombardier Recreational Products (BRP) company, recently sought to strengthen brand recognition, purchase consideration, and share of voice in its primary market of Florida. 


The Specsavers Stunt That Got the UK Talking: Serendipity or Marketing Mastery?

LBB’s Tará McKerr speaks to Specsavers’ marketing services director, Victoria Clarke, to find out about the recent viral stunt that has everyone saying, ‘Should’ve Gone to Specsavers’.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.