WOO EUROPE FORUM NOVEMBER 2024
Register now for the WOO Europe Regional Forum in Milan
Registration is now open for the World Out of Home Organization Europe Forum in Milan from November 4-6. The Forum will include one and a half days of presentations on the expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients with a lunchtime finish on the Wednesday.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Preparing OOH for a sustainable future
Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, has announced its upcoming event, “Media for a Better World: A Roadmap Towards Sustainable OOH Media.”
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After GARM, it's on us to rebuild new ways toward media sustainability
Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler’s Climate Action Team.
The upcycling journey
What do sleeping bags, handbags and large bodies of water have in common? I bet that last one threw you… Well, they do have something in common. They are all products of recycled billboard skins. Yes, you read that correctly.
READ »OPINIONS
Watch: 'Talent over technology!' Clear Channel MD's rallying cry for media industry
Richard Bon, UK managing director and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry put “talent over technology”. Bon, who spoke to The Media Leader at The Year Ahead 2024, also discussed why OOH will consolidate its position in the media plan.
WATCH INTERVIEW »Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising
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Out-of-home (OOH) advertising is often underappreciated for its true potential. Yet, I firmly believe that OOH can indeed perform at every stage of the marketing funnel. The belief transcends a simple affirmation and delves into a deeper exploration of how OOH can effectively impact various phases of the customer journey.
READ »Why brands take the OOH route to virality
Brands are increasingly turning to OOH (Out-of-Home) advertising as a strategic tool to drive digital virality. To be honest, every viral hoarding – from Amazon Prime Video’s Lauki ad to Zomato-Blinkit’s ‘Doodh Mangoge Doodh Denge’ billboard banter—was discovered on social media than in the actual outdoors.
READ »Faux DooH is Getting Real
Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product assertions, so the influx in the last 12-18 months of what’s been called Faux DooH is just a new chapter in a long-running story.
READ »Faux OOH (FOOH) and Augmented Reality (AR): The Future of Integrated OOH Advertising
To date, most OOH/DOOH, AR, and FOOH campaigns have been run independently, each often competing for the same media dollars. However, the future promises a seamless blend of these experiences, creating synergistic, immersive campaigns that enhance brand engagement and open up opportunities for driving net-new media spend in the OOH space.
READ »Is OOH the new LinkedIn?
Popular business networking platform LinkedIn is well-known for its ability to connect employers with new recruits, organisations with potential clients, and business decision-makers with other companies. In fact, 40% of B2B marketers indicated it was the most effective channel for driving high-quality leads, making it a trusted bottom-of-the-funnel tool.
READ »Human Oversight Is Essential for Digital Display Content
The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled “Human Approval of Content for Digital Displays.”
READ »DOOH is not CTV. And that's a good thing for DOOH and CTV.
DOOH is not CTV and that's a good thing for DOOH and CTV. Understanding 'Why' is the key to actually selling more DOOH.
READ »DATA AND MEASUREMENT
Warc expects global adspend to exceed $1tn this year
Global adspend will grow by 10.5% to $1.07tn this year, crossing the $1tn mark for the first time, according to Warc’s Global Ad Spend Outlook 2024/25.
Warc’s 2024 growth forecast is 2.3 percentage points higher than its previous projection and is the best performance in six years, discounting the post-pandemic recovery in 2021 (+27.9%).
PROGRAMMATIC AND AUTOMATION
The future of programmatic and digital Out of Home
Reflecting on the insights from WARC’s Future of Programmatic 2024 report, it’s clear that programmatic advertising is at a crossroads. Concerns surrounding issues like brand safety, ad fraud, viewability, and sustainability are front and centre for programmatic buyers.
READ »Programmatic DOOH (PrDOOH) in the UAE: Challenges, Opportunities and Growth
Over the recent years, we have observed significant involvement from various stakeholders in the PrDOOH landscape. This includes more suppliers facilitating the programmatic purchase of their inventories and more DSPs augmenting their capabilities by incorporating DOOH into their omnichannel strategies.
READ »COUNTRY NEWS
What does the future hold for DOOH in UAE?
Over the last 13 years in the industry, I have personally seen how the UAE has embarked on an extraordinary journey of change, not just in its regional growth but also in the realm of digital out-of-home (DOOH) advertising. Smart cities such as Dubai and Abu Dhabi are increasingly integrating digital screens into their urban landscapes, making DOOH omni-present.
READ »The growth catalysts: Viewpoints from Indian OOH
India will be the fastest growing national economy among all G-20 countries in 2024. India is also one of the fastest growing major economies, reports World Bank. Do you see Indian OOH business growing in sync with India’s overall economic progress?
READ »BMC's Revised Ad Policy To Drive Digital OOH Growth?
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The outdoor advertising is set for a major overhaul as the Brihanmumbai Municipal Corporation (BMC) prepares to implement stringent new regulations as the draft policy was expected to release by the end of August, aiming to enhance safety and reduce visual clutter in the city.
READ »COMPANY NEWS
Vistar Media expands Southeast Asia operations with new Bangkok office
Vistar Media, provider of technology solutions for out-of-home (OOH) media, is excited to announce the opening of its new office in Bangkok, Thailand. This strategic move underscores Vistar’s commitment to Southeast Asia, a region experiencing rapid growth in digital out-of-home (DOOH) advertising.
READ »CREATIVITY
Has the marketing industry underestimated the creative firepower of out of home advertising?
The most recent IPA Bellwether report sparked good news for marketers with UK budgets hitting a record high. Yet perhaps more notably for creatives, main media budgets, including big-ticket advertising campaigns broadcasted on television and radio, returned to growth after a reduction in Q1.
READ »CAMPAIGNS
OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to the attention of OOH Today last week. Have you seen stellar work out there? If so let them know.
READ »'Some journeys cost everything': Havas London works with refugee charity for disruptive OOH
Havas London has worked with refugee charity Refugease for a disruptive new commuter-focused campaign aimed at raising awareness of the plight of refugees crossing the Channel to he UK.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
