PREDICTIONS AND REFLECTIONS
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Global: Posterscope reveal their 2020 predictions
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year
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Global: Programmatic on the cusp
Brand safety and context have become “more important” considerations than cost when planning media campaigns, according to WARC’s Marketer’s Toolkit 2020, a finding which highlights the fact that programmatic advertising is at a crucial moment in its development.
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Global: What's next for Out of Home?
These days, headlines about the state of the out-of-home (OOH) industry are invariably promising, with the medium seeing a resurgence of attention from business leaders around the world. In 2018, the industry was worth $31 billion, and it experienced a growth of about 4.5 per cent in 2019.
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UK: Creative ROI ambition - the way forward for DOOH
The first ever dynamically updated DOOH campaign to run in the UK was delivered a full ten years ago for Nokia. We worked with Wieden+Kennedy in the UK on a campaign to launch the Nokia N97 handset. This highly anticipated phone came with Facebook and Reuters apps installed.
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UK: Hot in 2019: Top 9 outdoor ads
Campaign's look back on the best of our industry in 2019. First place was Cancer Research UK 'Obesity is a cause of cancer too'. Poster ads, which were designed to look like cigarette packaging, drew a strong (and controversial) parallel between the cancer risks from smoking and those from being overweight.
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USA: Group M Projects 8% US Out of Home Growth
Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy. Out of home is the only traditional media form which is growing.
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USA:The 10 Biggest OOH Developments of the 21st Century
Two decades into the 21st century, the out of home industry has seen a number of impressive advancements that have made the medium more effective and more efficient. From improving measurement to getting smarter, billboards have never been more relevant. No wonder they’re so in-demand.
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EUROPE NEWS
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France: JCDecaux signs a strategic partnership with PlayPlay
To accelerate the development of its digital products and services and to further enhance its support for customers and partners, JCDecaux now boasts a high-performance solution for creating content adapted to the screens rolled out selectively in large French cities.
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Switzerland: The SPR+ Research Advisory Council approves the activation of digital performance figures in the SPR+ planning tool
The Research Advisory Council (RAC) of the Research Institute for Swiss Outdoor Advertising (SPR+) has approved the integration of the AM4DOOH (Audience Measurement for Digital Out of Home) research results into the SPR+ research system and their inclusion in the SPR+ Expert planning tool.
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AMERICAS NEWS
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USA: OOH is Embracing Sustainability
Out of home media is embracing sustainability, as OOH companies boost energy efficiency and re-use materials while also communicating important environmental messages.
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USA: Q&A With the Leadership of the Geopath Futures Council
In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders.
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Canada and Global: Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys
Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP).
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AUSTRALASIA NEWS
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Australia: Traditional media unite on initiative to advertise advertising to c-suite
Radio, TV, premium digital, print and outdoor media players launch new campaign and initiative pitched at getting CEOs, CFOs and CMOs to put dollars back in advertising
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Australia: Fivex Art Prize & QMS Challenge Australian Artists To Reimagine Billboard Art
In its first year, the Fivex Art Prize will challenge Australian artists across the country to create conceptually and visually distinctive art that will see the billboard re-imagined into a giant digital street art canvas.
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Australia and New Zealand: Optus and Scentre Group BrandSpace Use Quividi's Campaign Intelligence
Optus, Australia’s second-largest telecommunications group and BrandSpace – a specialist division of Scentre Group, owners and operators of the Westfield Living Centre portfolio in Australia and New Zealand, partnered with Quividi, the World #1 audience & campaign intelligence platform for Digital Out of Home (DOOH), to optimize the recent launch of the new Samsung Galaxy S10 Smartphone.
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ASIA NEWS
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China: Guangzhou, the Tier-one City in south China, is enforcing the new OOH Regulations
After strict control of outdoor advertising in Beijing and Shanghai, Guangzhou, the 3rd Tier-1 city in south China, will launch a new OOH Regulations, effective from January 1, 2020.
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China: A first look at the dazzling Daxing Airport advertising
Front and centre of developments in China this year is the extraordinary Beijing Daxing International Airport, which celebrated its official inauguration in late September.
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