WOO NEWS
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OUTFRONT's Stephanie Gutnik to run NewGen workshop in Toronto for industry's young stars
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OUTFRONT Media Consultant, Digital Transformation Stephanie Gutnik will run a NewGen only workshop at the World Out of Home Organization Congress in Toronto from June 3-5. Gutnik, who was one of the winners of the Organization’s first Rising Star award in 2018 when she was at screens company Broadsign, will lead an ‘Elbows Out’ session for NewGen delegates.
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EUROPE NEWS
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France: JCDecaux announces its revenue for the full-year 2019
JCDecaux SA announced today its revenue for the full-year 2019. 2019 adjusted revenue increased by +7.5% to €3,890.2 million compared to €3,618.5 million in 2018. Excluding the positive impact from foreign exchange variations and the positive impact from changes in perimeter, adjusted organic revenue grew by +2.0%.
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UK:McDonald's goes brand-free in striking new OOH campaign
The logo’s not big enough used to be the client lament (these days it’s changed to there aren’t enough products in it ‘cos we’ve only got one TV/Super Bowl ad this year.) But McDonald’s is hardly likely to be overlooked and Leo Burnett London has made its typography the hero of a new Out of Home campaign.
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UK: Wildstone Capital and Insite Poster Properties Combine to Meet Growing Demand for OOH Assets
Wildstone Capital Ltd, a manager of outdoor advertising and media assets in the United Kingdom, and Insite Poster Properties Ltd, an owner and operator of out-of-home (OOH) assets, have combined to focus on meeting the growing demand for OOH media across the UK.
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Switzerland: Swiss Poster Award 2019 shortlist: 36 campaigns nominated with around 300 competition entries
The Swiss Poster Award is one of the biggest competitions for creative commercial communication in analogue, digital and innovative Out of Home advertising in Switzerland. It recognizes outstanding work, emphasizes the value of design, and underscores the importance of posters in an intermedia comparison.
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AMERICAS NEWS
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USA: OOH Delivers Engagement in Today's Growing Urban Culture
The top 10 US markets drive the very highest level of OOH engagement with almost 90 percent of travelers reporting they look at the ads at least part of the time, while 43 percent report looking at the ads all or most of the time. The results were generated by OAAA’s Nielsen OOH Advertising – Top 10 Markets study conducted in September 2019.
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USA: 7 Ways OOH Works with Online and Mobile
Out of home has a wide audience and is a critical touchpoint in an advertisers’ marketing mix. The digital experience is one to one, whereas out of home is one to many; the broad reach of outdoor drives initial brand awareness and nudges consumers into the buying funnel where digital plays a critical role.
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North America: Broadsign and AdMobilize Partner to Provide AI to DOOH Networks
dMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, today announced a partnership to provide DOOH networks with integrated audience measurement solutions. With this integration, media owners and their advertisers are now able to access more granular data related to the specific audiences exposed to their campaigns.
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Canada: A glance around the world at last year's OOH creativity
I think 2019 was the perfect year in terms of showcasing the power of outdoor advertising. Apple took one static billboard and got all the buzz at one of the most buzzworthy events in the world. CES in Vegas. Oh, yeah, without actually being in the CES show itself.
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Brazil: H.I.G. Capital Portfolio Company Eletromidia Acquires Elemidia
H.I.G., a leading global private equity investment firm with over $35 billion of equity capital under management, is pleased to announce that its portfolio company Eletromidia has completed the acquisition of Elemidia, creating the leading player in the fast-growing Brazilian out-of-home advertising market.
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AUSTRALASIA NEWS
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Australia: QMS & Thinkerbell Combine For Vegemite's 'Barty Party'
With Ash Barty’s summer tennis campaign coming to an end last Thursday, iconic Australian brand Vegemite turned its digital billboards across Melbourne into messages of support for Barty.
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Australia: An out-of-home panel has been dispensing sunscreen in Melbourne
Outdoor advertising company JCDecaux has partnered with beauty brand Neutrogena, media agency UM and creative agency Cowan to create a special-build panel that dispenses free sample-size sunscreen bottles. The panel was launched during the Australian Open finals week when the city swells with visitors and locals.
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AFRICAN NEWS
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South Africa: Alcohol industry places its own restrictions on its advertising
The alcohol industry in SA, made up of numerous alcohol beverage companies like Diageo, SAB etc., has put together a marketing code which voluntarily restricts the way they advertise their products to the public.
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ASIA NEWS
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AdCity partners with Moving Walls on OOH measurement
AdCity, the OOH brand from Havas, is introducing a new post-campaign out-of-home media analysis service, after striking an alliance with Singapore-based global adtech firm Moving Walls. The collaboration aims to improve the precision of OOH post-campaign ROI analyses by improved tracking with location data across different OOH and digital out-of-home providers in multiple Asia-Pacific markets.
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India: Publicis Groupe forms 'Publicis In-Motion'
Publicis Groupe India announces the creation of ‘Publicis In-Motion’, its specialist entity focusing on building brand salience and creating experiences and a strong engagement with consumers, while they are quite literally, on the move. The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and will be powered by data and tech-enabled insights to deliver execution at scale across the Groupe.
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Malaysia: The war for attention and what it means for Indonesia's advertising
Early last year, Netflix claimed that the company’s biggest competitor was Fortnight. You read that correctly. One of the world’s most popular over-the-top (OTT) media service providers said that its main rival was not HBO (it would be if this were 2013) or any other OTT media player.
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