WOO EUROPE FORUM NOVEMBER 2024
WOO heads for Milan for first in-person European Regional Forum - European OOH market on an upswing
The World Out of Home Organization is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue.
READ »WOO GLOBAL CONGRESS HONG KONG - CONGRESS HIHGLIGHTS
Measuring the World - The Pace Quickens
For the Global Congress ’24 WOO brought a panel of AUM commissioning bodies together to discuss some of the contemporary data sources used for OOH AUM. The Panel moderated by Gideon Adey included Denise Turner – CEO of Route Research - UK , Pawan Bansal - CEO of the IOAA - India, Mats Ronne – Chair of Outdoor Impact - Sweden and Charles Parry-Okeden – Chair of the OMA - Australia. WATCH THE PANEL
WATCH PANEL »Jeremy Male interviews Perion boss Tal Jacobson post Hivestack acquisition
Watch OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong. WATCH THE INTERVIEW
WATCH INTERVIEW »ENVIRONMENT AND BROADER ESG OBJECTIVES
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Circular product development - Sustainability is a fundamental aspect of our product development.
By using Life Cycle Assessments, we evaluate, measure, and minimise our environmental impact at every stage. This approach aligns with the principles of the circular economy, where we focus on refusing new materials, reducing waste, reusing items, repurposing old products, and recycling whenever possible.
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75Media unveils its ESG plan in line with UN SDGs
Out of Home (OOH) specialist 75Media has launched its first Environmental, Social & Governance (ESG) plan, in line with the UN’s Sustainable Development Goals (SDGs). In 2015, 193 world leaders agreed to 17 Sustainable Development Goals, also known as the Global Goals, which aim to tackle global challenges, including poverty, inequality, and climate change, by 2030.
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Leading as an LGBTQIA+ Member: Inclusivity versus tolerance, freedom of expression, and advice for the C-suite
The award-winning 2014 Pride in London #FreedomTo campaign was London Pride’s first-ever advertising campaign. The campaign prompted people to share their #FreedomTo messages on social media, with entries displayed on out-of-home screens across London, as well as on the side of buses as part of the London Pride event.
READ »OPINIONS
Curious about the Dynamic buzz? It's time to join in
Dynamic advertising epitomises the essence of out-of-home (OOH) advertising by strategically engaging audiences in selected environments. This tool for OOH has proven itself time and time again – so much so that GroupM unveiled a staggering 53% growth in dynamic campaigns from 2022 to 2023 at their OOH: The Year Ahead 2024 event.
READ »Luxury DOOH advertising: A showstopper
It takes a lot to redefine advertising in the context of digital today. For luxury brands, a new era dawns for OOH. Without a doubt, DOOH has become the preferred channel to make the most impact and connect and captivate consumers at scale.
READ »2024 Cannes Lions Takeaways for OOH
Earlier this month, OAAA’s President & CEO, Anna Bager, shared her thoughts in The Drum on why organizations should pay heed to the happenings at Cannes Lions. We asked members and friends of OAAA who attended this year’s Festival to share their top takeaways, and what those insights mean for the OOH industry. Here’s what they had to say....
READ »Perspective from Both Sides of the Media Fence with Darren Mckinon - Beyond The Billboard
Join us for an enlightening episode as we sit down with Darren Mckinon, the Commercial Director at Epic Outdoor. Darren brings a unique perspective, having worked on both the media owner and media agency sides of the industry. Together, we delve into the challenges faced by media owners and media agencies in today's landscape.
LISTEN TO PODCAST »DATA AND MEASUREMENT
OOH growing driver of ROI: Analytical Partners Research
New research from oOh!media supported by global marketing measurement firm Analytic Partners has found that OOH advertising is becoming increasingly important for driving ROI when used consistently and at scale, particularly in combination with TV and digital.
READ »Retail data is going global
Retail data take-up may be booming in the US, but advertisers around the world are quickly recognizing its value too. Just last month, foodpanda, Asia’s leading delivery app outside of China, announced it would make its retail data available to advertisers.
READ »London's most attention-grabbing bus shelters
Screens at London bus shelters garner an average of 4.4 seconds of attention, ahead of other digital channels including social media, according to new research.
JCDecaux worked with Lumen Research and used Transport for London (TfL) data in the Attention! London Calling study to link time spent at bus shelters and the amount of attention on screen.
Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth
OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to grow at steady annual rates of between 3% and 5% through 2028, the end of our forecast period.
READ »PROGRAMMATIC AND AUTOMATION
The Definitive Guide to Programmatic Out-of-Home Success
Programmatic Out-of-Home has transformed the marketplace, seamlessly blending the undeniable impact of traditional outdoor media with the precision targeting, real-time optimisation, and measurable results of digital advertising.
DOWNLOAD REPORT »How To Measure the Effectiveness of Programmatic DOOH Marketing
n the rapidly evolving ecosystem of digital advertising, Programmatic Digital Out-of-Home (DOOH) marketing has emerged as a powerful tool for brands to engage audiences. But how do you measure its effectiveness?
Programmatic for Media Owners: Overcoming Risks and Maximising Revenue
If you’re a media owner, you’ve probably lost count of the articles claiming programmatic is the guaranteed future of OOH advertising. And yes, while advertisers reap the benefits of speed and targeting, many media owners are left with a nagging question: What about my bottom line?
READ »COMPANY NEWS
BackLite Media releases SpotLite 2.0 in collaboration with Campaign Middle East
BackLite Media has announced the release of SpotLite 2.0, its annual publication created in collaboration with Campaign Middle East. This edition of SpotLite focuses on the dynamic and ever-evolving Out-of-Home (OOH) advertising industry, particularly emphasising the transformative potential of Data, Measurement and Programmatic Digital Out-of-Home (PrDOOH).
READ »AWARDS
Ocean Outdoor UK Announces New Award Category for Its 2024 Digital Creative Competition
Ocean Outdoor UK has introduced a new award category to its annual Digital Creative Competition, inviting brands and agencies to submit ideas to win space on Europe’s largest digital ceiling.
READ »CAMPAIGNS
New Commercial Arts Connects the Euros and Wimbledon to the Care That Battersea Gives to Animals
Battersea, the animal welfare charity, has launched a set of tactical adverts playfully linked to the European Championships and Wimbledon. Created by New Commercial Arts, the ads link the conversation around these major sporting events to the effort, expertise, and care that Battersea gives to every dog and cat.
READ »Ikea Says 'Here Comes the Sun' with GPS-Controlled Billboard
Ikea, together with creative agency Åkestam Holst, has launched its latest out-of-home (OOH) campaign that shines the spotlight on café dwellers — literally. "Here Comes the Sun" is the Swedish furniture brand's new installation located in the heart of Stockholm, Sweden.
rEAD »WSJ's campaign shows why business is relevant to everyone
You might have an idea of what The Wall Street Journal is about and who it’s for. Its new campaign is asking you to think again. Developed by Mother in both London and New York, the campaign revolves around copy-led OOH ads that illustrate how business impacts all of us, covering everything from electric vehicles to renters’ rights, the price of fuel to the psychedelic drugs that fuel Silicon Valley.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
