Jeremy Male interviews Perion boss Tal Jacobson post Hivestack acquisition
Watch OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong.
Perion, a major player in global multi-channel advertising technology across search advertising, social media, display, video and CTV, has completed the acquisition of digital Out of Home technology company Hivestack for up to $125m. The deal makes Perion one of the global leaders in the rapidly expanding field of programmatic DOOH, impacting DOOH media owners, advertisers and agencies.
Perion said at the time of the deal: “We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients with an even more comprehensive, end-to-end offering.”
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