World OOH News March 22nd 2024

World OOH News March 22nd 2024


Out of Home is back on track says WOO President Tom Goddard

Out of Home is back on track says WOO President Tom Goddard at Africa Forum - here are six ways to take on the online challenge. WATCH TOM'S CAPE TOWN PRESENTATION 


Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.


Accent on creativity, collective efforts, fair pricing will augment Africa's OOH growth prospects: Greg Benatar

The tide is turning in favour of OOH as the fast growing digital media is now mired in all kinds of challenges that include deep fake. OOH is trusted, brand safe, and is the last true broadcast medium said Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media at last week's WOO Africa Forum.


Dawn Rowlands' blueprint for OOH growth: Innovate, Engage and Collaborate

Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry.



Your chance as a member to make a nomination for the World Out of Home Organization Awards 2024 - JUST ONE WEEK UNTIL NOMINATIONS CLOSE ON MARCH 31ST

The WOO Awards 2024 will be presented during the next Annual Congress (June 5th -7th) in HONG KONG  on the first full day of Congress – Thursday June 6th. JUST OVER ONE WEEK UNTIL NOMINATIONS CLOSE ON MARCH 31ST



A Decade-Old Concept on the Upswing

In the world of marketing and advertising, one term seems to be on the lips of every industry player: Retail Media. But what exactly is Retail Media, and why is it causing such a stir? invidis experts decipher the hype.


2024 is the year of sport - here's how to maximize your advertising strategy with DOOH

For brands looking to effectively reach their audience during 2024’s major sporting events, DOOH should be top-of-mind, says Diederick Ubels (managing director, Vistar Media EMEA).


Don't be scared of the dark.

The nights are drawing in and autumn is peeping over the horizon. Too soon, right? We feel you. Seasonal variations are a fact of life but that doesn’t mean your outdoor campaign needs to go into hibernation. Phantom has some brilliant ways to shine a light on your message during the dark hours. 



Billups Selects Cedara to Launch Global OOH Sustainability Solution

Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara, the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies.



Ipsos launches OOH Advertising tool

Ipsos has created an out-of-home (OOH) advertising tool to help advertisers assess and improve their use of OOH creative. The OOH advertising tool will use attention metrics and analyse the decision-making process of consumers to provide diagnostics such as sales predictive performance indicators.


Out of Home Advertising Continues On Growth Trajectory, Up 2.1% in 2023

Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry.


China's OOH advertising spending exceeded RMB 200 billion for the first time

Affected by economic recovery and rapid video media growth, 2023 China OOH advertising spending exceeded RMB 200 billion for the first time, an increase of 14% over 2022 YoY. 


Modest growth likely for outdoor advertising

THE outdoor advertising industry is expected to continue a modest growth in 2024, primarily driven by digital out-of-home (DOOH) advertising in light of the challenging economic landscape. StarBiz spoke to the Outdoor Advertising Association of Malaysia (OAAM) president Maaresh Starling to get his take on the outlook and some pertinent issues facing the industry. Below are the excerpts of the interview.


OOH market grew 10% in 2023 to near pre-pandemic levels

Total OOH revenue in the UK last year grew 9.8% to £1.3bn, according to figures from OOH industry trade body Outsmart and PwC. The figure amounts to 99.6% of the pre-Covid-19 market, in effect completing the return to pre-pandemic norms for an industry that was severely impacted by stay-at-home orders throughout 2020 and 2021.


Why the new dawn of DOOH measurement is the data source marketers need

The advertising landscape is shifting with the integration of streamlined programmatic technology and the death knell is sounding in the near distance for the third-party cookie. Now more than ever, marketers need to understand the best options available for measuring the effectiveness of every channel in their media strategy.



A New Vision for Vistar Media, and for Out-of-Home

I’m proud to unveil a new brand identity for Vistar Media. This fresh transformation reflects our pioneering spirit as inventors of the programmatic out-of-home (OOH) category and our leadership in the OOH industry.  Vistar’s narrative is about making connections - whether it’s linking an idea to an audience, or integrating disparate screens and platforms into a seamless experience.



Programmatic for Media Owners: Overcoming Risks and Maximising Revenue

If you’re a media owner, you’ve probably lost count of the articles claiming programmatic is the guaranteed future of OOH advertising.  And yes, while advertisers reap the benefits of speed and targeting, many media owners are left with a nagging question: What about my bottom line?


JCDecaux research reveals evolution of thinking around Programmatic DOOH

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has partnered with MTM to produce new research exploring the programmatic digital out-of-home (pDOOH) landscape in the UK. New Digital Age spoke to  Dom Kozak, Head of Programmatic at JCDecaux UK, to unpick the research results…


New York's MTA Enables Programmatic Across Its Entire DOOH Network

Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) screens across the MTA’s network are now enabled for programmatic open auction.


Programmatic DOOH boosts consumer preference by +217% for the Canadian Real Estate Association

The Canadian Real Estate Association (CREA), a trade association representing real estate brokers, agents, and salespeople, wanted to challenge Canadians’ negative perception of REALTORS®. With it’s latest pDOOH campaign, the association sought to build the reputation of real estate professionals by showcasing the positive outcomes of working with a REALTOR®.



Grand Visual is Revolutionising Creative Out of Home: Introducing Rapid Versioning

LBB speaks to the team at Grand Visual to find out about their new offering, Rapid Versioning, that’s about to change to change the game for Out of Home advertising.



City of Johannesburg cracks down on illegal advertising boards

The City of Johannesburg’s Development Planning Department has declared war on all illegal advertising boards and signs that have been erected in the city. The city will embark on an extensive campaign to tear down and destroy all illegal signage found to be in contravention of the city’s by-laws.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.