WOO Associations webinar hears encouraging news on recovering traffic levels

There is growing evidence from round the world - see the stories below from Geopath in the US, Canada, Ireland and the UK - that traffic levels have begun to recover as countries prepare to exit the Covid-19 lockdown.

USA: Geopath reports more people leaving home every day.

As the reopening of States picked up steam last week, 7 out of 10 people in the U.S. left their home, traveling at least 1 mile from their home on the average day – with some of the greatest mobility occurring in the hardest hit regions.

USA: Inrix Reports Travel Continues to Rebound

US travel continues to rebound according to the INRIX U.S. National Traffic Volume Synopsis Issue #8 (May 2 – May 8, 2020). Here are the highlights.

Australia: Out-of-home audience numbers on the rise after COVID-related low-point

After hitting rock bottom in April, things are picking up and the numbers tell a tale of city and country according to figures from QMS Media.

UK: Population movements continue to steadily increase

Talon's latest Ada update shows UK population movements continue to steadily increase during week 6 of hashtag#COVID19 lockdown. Thiis covers the period of April 27th to May 3rd. Ada receives billions of anonymised location data points and transforms raw data into insights about population movement and behaviours. Ada has been tracking the impact of the pandemic on population movement across the UK.

Canada: PATTISON Outdoor Releases Out-of-Home Traffic Location Data for 2020

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider is releasing bi-weekly Out-of-Home location traffic data to the industry.

Ireland: The Latest Views from the OOH World including Audience Measurement

As the country gets ready for the gradual lifting in lockdown restrictions, James Byrne, marketing manager of PML Group kicks off the first in a series of articles on how brands and advertisers should be preparing their OOH campaigns.

OPINION

2020: The Year That Out of Home Became a Platform for the People

It is undoubtedly a difficult time for the out-of-home advertising industry, with audiences and brands undeniably impacted by lockdown - but it isn’t all doom and gloom.

The City of Paris has asked JCDecaux to equip 2,000 bus shelters and automatic public toilets with hand sanitiser dispensers

To help ensure the safety of the public when the lockdown is lifted, the City of Paris and JCDecaux are deploying free hand sanitiser dispensers in public areas.

Lithuania: In Vilnius, creativity cannot be masked

The streets of Vilnius are currently dotted with giant photos of people wearing highly creative protective masks. The images are part of a new project called Mask Fashion Week.

Australia: Release of the OMA Annual Report 2020

As the poet John Keats said, “Nothing ever becomes real till it is experienced.” This particularly rings true for the Out of Home (OOH) industry in 2019,

Malaysia: Moving Walls patents OOH measurement system

Moving Walls has patented a measurement system it has developed for out-of-home (OOH), which will collect data from passers-by using signals such as Bluetooth and Wifi in order to map how many individuals may have seen a campaign.

Canada: Aimia follows Alibaba co-founder Jack Ma in buying stake in Chinese ad firm

Aimia Inc. made its biggest move yet under its new strategy as an investment holding firm, scooping up a 10 per cent stake in one of China's largest outdoor advertising firms.

Columbia: JCDecaux wins a 15-year street furniture advertising contract in Bogota

JCDecaux has announced today that, following a competitive tender, its Colombian subsidiary has won the 15-year street furniture contract for the Colombian capital, Bogota.

Canada: Astral's New Digital Brandscape is Now Live in Downtown Vancouver

Astral, a division of Bell Media and the country’s leading out-of-home advertising solution provider, announced today the launch of a newly redesigned brandscape featuring two, cutting-edge, larger-than-life digital boards.

World OOH News - May 15th 2020