Asia - OOH Value in Audience Metrics

Asia - OOH Value in Audience Metrics

Asia - OOH Value in Audience Metrics

Asia - OOH Value in Audience Metrics

We have a panel of 5 speakers from across Asia and across disciplines including Angie Cutter from TAC Media, Jim Liu from BNR Communication, Rachana Lokhande from the IOAA, Jun Sakurai of LIVE BOARD and Franck Vidal of Adcity to discuss the value to OOH of Audience metrics hosted by Gideon Adey of GUROOH.
 
Gideon is currently working with WOO  alongside Neil Eddleston, and 13 leading audience measurement bodies across the globe to create the “Global Guidelines for OOH audience measurement” to be published by WOO at our World Congress in Toronto May 25-27th.