Bartosz Hojka, President of the Management Board & CEO, Agora Group
Agora Group CEO Bartosz Hojka will deliver the keynote address at the World Out of Home Organization Regional Forum in Warsaw, Poland from October 21-23.
#WOOWarsaw26
The Forum will be held at the Radisson Collection Hotel in conjunction with the OOHlife trade association.
Bartosz Hojka has led one of the most diversified media groups in Central and Eastern Europe for more than a decade. Under his leadership, Agora has become the most far-reaching media group in Poland, combining a unique portfolio of assets spanning digital publishing, radio, cinema, print and Out-of-Home. A key pillar of this success has been Agora’s leadership position in Out-of-Home through AMS, alongside a consistently executed digital transformation strategy.
Bartosz Hojka is Mr Media in Poland and his company Agora Group shows exactly the important role Out of Home plays in today’s multimedia ecosystem. We’re delighted and honoured to have him as our keynote speaker at the Poland Forum in October.
Tom Goddard · WOO President
About Bartosz Hojka
Keynote speaker · Warsaw 2026
Bartosz Hojka
President of the Management Board & CEO, Agora Group
For the past twelve years, Bartosz Hojka has led Agora Group through one of the most ambitious transformations in Polish media. Under his leadership, Agora has become the largest media company in Poland, reaching over 16 million people every day. He strengthened its leadership in cinema and out-of-home advertising, built a thriving film production and distribution arm, and oversaw the acquisition of Poland’s second-largest radio group and its merger with Agora’s own stations - unlocking a step-change in scale for audio.
He also pushed Agora to the forefront of the industry’s digital shift. Wyborcza - Poland’s leading quality daily - pioneered the country’s first digital subscription model and now ranks among Europe’s leaders in paid content, with more than 300,000 digital subscribers.
Since 2021, Hojka has served on the Supervisory Board of WAN-IFRA. He is also a member of the Supervisory Board of the Association of Digital Publishers’ Employers, the General Council of the Lewiatan Confederation (Poland’s largest business confederation), and the board of the Polish Chamber of Press Publishers.
About the Forum
The Forum, which will take a comprehensive and in-depth look at all aspects of OOH in Central Europe, will take place in Warsaw, Poland from October 21-23.
It will include a full speaker programme, and associated events, preceded by a regional Associations Meeting, will be organised in conjunction with trade body OOHlife, at the Radisson Collection Hotel Warsaw ul. Grzybowska 24, Warsaw, PL-00132, Poland.
The Forum will cover all elements and strengths of this trusted medium, including the growing impact of automation and programmatic buying in an increasing omnichannel world as well as the growing importance of data usage and the effect of outcomes on ROI. We will also be looking at the increasing use of AI and its implications for OOH.
There will also be a review of OOH’s potential for stimulating great creativity and how the medium is responding to the sustainability challenge.
This is the first time WOO has visited the region since the 2015 Global Congress in Budapest Hungary. It follows a hugely successful London Annual Congress, which attracted 807 delegates from 55 countries. Next year’s 2027 Annual Congress is scheduled for Singapore from June 2-4.
Follow and share the Forum on social media using #WOOWarsaw26.
Dates
21–23 October 2026
Venue
Radisson Collection Hotel Warsaw
ul. Grzybowska 24, Warsaw, PL-00132, Poland
In conjunction with
OOHlife
