"An Englishman in New York - A decade of Reflections.” Anna Bager interviews Jeremy Male at WOO Mexico City

Headquartered in the United Arab Emirates, with offices in Abu Dhabi and Dubai, BackLite Media are a specialist Out of Home media company renowned for its innovative approach and commitment to pushing the boundaries of advertising.
 
As the leading partner with the Roads and Transport Authority (RTA), BackLite Media boasts stand-out locations along the iconic Sheikh Zayed Road. These premier locations, combined with operations in high-profile malls, destinations, and cinema advertising venues, including The Galleria Mall, Al Qana, and Dubai Festival City, position BackLite Media as a key player in delivering unparalleled advertising reach throughout individuals' daily journeys in the UAE.
 
BackLite Media's success is a testament to its ability to adapt to the dynamic advertising landscape while maintaining a commitment to creativity and innovation as the company continues to shape the future of Out of Home media.

billups is an independent global out-of-home (OOH) agency helping advertisers, agencies and OOH media owners strengthen media performance through a patented analytics and measurement platform. With over 20 years of experience and employees spanning 19 countries, their team unites local OOH expertise with global accessibility to actualize international marketing initiatives. billups uses proprietary and patented AI-powered technology to plan, optimize and report on media effectiveness, making OOH an indispensable part of media plans.

Discover how billups is reinventing OOH for the performance age at www.billups.com.

Broadsign is making it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 1 million signs in airports, shopping malls, health clinics, transit systems, and more, Broadsign is at the heart of people’s lives.

The Broadsign platform helps media owners more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations. 

Founded in 1968, Daktronics is recognized worldwide as the leading designer and manufacturer of electronic scoreboards, programmable display systems, advertising displays and large screen video displays using LED technology. The company has installed more than 35,000 individual video-capable displays in more than 80 countries around the world and has multiple international manufacturing and office locations. These displays inform and entertain people throughout the world including thousands of digital billboards and many custom Out Of Home digital advertising displays in places like Times Square, New York, and Piccadilly Lights in London. Recently the company installed an 8,000 sq. ft. LED video display system at Rogers Centre, Toronto, Canada.

Moving Walls is a media technology group with a presence in seven markets across four continents. The group operates a myriad of technology for both the demand and supply sides of Out-Of-Home (OOH). For planners and buyers, Moving Walls operates ‘Moving Audiences’, a patented multi-sensor approach to location-based media measurement like billboards, digital signage, and transit media. For asset owners, the group’s supply-side subsidiary, Location Media Xchange (LMX) is a platform for marketers to profile locations based on the types of audiences around the site and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.

Hivestack is the largest independent, global, full stack, marketing & ad tech company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners use Hivestack’s Supply Side Platform (SSP) & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power impression-based, directly sold campaigns. Our suite of solutions allows advertisers to plan, activate and measure DOOH campaigns at scale.

Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory, while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale.

Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, EMEA and APAC. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital out-of-home industry.

AllUnite is a global adtech company that specialises in OOH advertising audience measurement and analytics. Its technology provides real-time data on audience behaviour and ad exposure, enabling OOH media owners, advertisers, and agencies to make data-driven decisions and optimise campaign performance.

AllUnite's solutions include digital sensors and holistic data analytics tools. Headquartered in Denmark, and with offices in Italy, and Brazil, AllUnite caters to a diverse clientele across the globe.

https://allunite.com/

Ipsos - world leader in Out of Home measurement.

Ipsos operates OOH solutions in 17 different countries. (11 recognised industry currencies). We offer the most accurate and reliable insights for media owners, media agencies and brands. People-centric measurement Ipsos provides a total understanding of audiences. Our approach centres around understanding people and is how we build solutions reflective of local environments. We leverage the best in technology, national data sources and our research expertise to deliver realistic representative OOH data for any market need.

Global Expertise Ipsos is present in over 90 different countries. Our local knowledge is supplemented by a central global OOH team which includes the expertise of MGE Data. (OOH Data and Technology specialists who design, develop and manufacture equipment and software.) This mix of global and local expertise enables us to offer tailored contemporary solutions, ensuring our clients have the most accurate datasets for media planning and advertising. We continually invest in our audience measurement capabilities.

Our scale and expertise in data science ensures our tools are future ready. We help our clients to unleash the power of audiences.

VIOOH is a leading premium global digital out of home supply-side platform that connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 22 markets and provides access to inventory from some of the world’s top DOOH media owners, including APG, Branded Cities, Framen, In-store Media, JCDecaux, Media Frankfurt, Media Transports, and more. 

For more information about VIOOH, please visit www.viooh.com or follow us on X (Twitter) and LinkedIn. 

Established in 2001, Absen Optoelectronic Co., Ltd (SZSE: 300389) is a trusted global brand providing LED display solutions and services. Featuring reliable visual performance and proven product quality, Absen’s LED displays have been exported to over 120 countries and regions around the world. 
Amongst the Chinese manufacturers of LED, Absen has been ranked number one Chinese exporter for the last, consecutive, nine years. With more than 30,000 successful installations in OOH advertising, retail, sports, entertainment, spectaculars, branding, corporation and broadcasting, Absen has an LED product solution for every application.

As a truly global company, Absen continues to develop its international sales and service network globally with 18 subsidiaries. For our Latin American partners and customers, we have two subsidiaries in Latin America, located in Mexico and Brazil. The Mexican subsidiary is located in Polanco, Mexico City, the Brazil subsidiary is located in Vila Olimpia, Sao Paulo, and we welcome the opportunity to meet you and demonstrate the proven quality and cost-effectiveness of our award-winning products.

Doohmain is a content management platform (CMS) with a presence in LATAM, the USA, and Europe. It is the soul of Outdoor Advertising screens, Airports, Retail, Clinics, shopping centers, and more.

From a single workspace, content can be created, adapted, scheduled, controlled, and certified, simplifying management and optimizing the performance of DOOH media sales teams.

We offer multiple integrations to revenue sources (SSP & DSP), audience measurement and metrics platforms (AI cameras and SDK bases), CRMs, dynamic content, and any other external source of information through APIs, with a stable and transparent platform.

Our purpose is to empower media owners by making outdoor advertising fast, accurate, stable, and transparent.

Español:

Doohmain es una plataforma de gestión de contenidos (CMS). Con presencia en LATAM, USA y Europa, Doohmain es el alma de las pantallas de Publicidad Exterior, Aeropuertos, Retail, Clínicas, centros comerciales y más.

Desde un único espacio de trabajo, es posible crear, adaptar, programar, controlar y certificar contenidos, simplificando la gestión y optimizando el rendimiento de los equipos comerciales de medios DOOH. 

Ofrecemos integraciones múltiples a fuentes de ingresos (SSP´s), plataformas de medición de audiencias y métricas (cámaras IA y bases SDK), CRM´s, contenidos dinámicos y cualquier otra fuente externa de información a través de API´s, con una plataforma estable y transparente.

Nuestro proposito es potenciar a los media owners haciendo la publicidad exterior rapida, precisa, estable y transparente.

Innovation, technology, and infinite possibilities

Founded in 2010 by Richard Albanesi, THE LED was born with a bold mission: to revolutionize visual communication through technology. A pioneer in LED panel rentals for events, the company quickly evolved into a market leader in full-service digital solutions across Brazil and expanded its presence throughout Latin America.

With a robust in-house structure — including a metalwork factory, an internal 3D content studio, and proprietary systems — THE LED delivers 360º solutions for retail, out-of-home media, shopping centers, and major brands. Its portfolio includes projects with industry leaders such as Eletromidia, Multiplan, Carrefour, Pão de Açúcar, SBT, and RZK.

Renowned for its spirit of innovation, THE LED has introduced groundbreaking formats like immersive LED tunnels, transparent LED storefronts, and interactive activations. Its work has earned top accolades, including the SHOP Awards, Prêmio Caio, and Popai Brasil.

Guided by its slogan — infinite possibilities — THE LED blends creativity, technology, and strategy to transform brand experiences and deliver real impact.

Wildstone is a leading owner of outdoor media infrastructure, operating across the UK, Europe, and Australia. The company’s portfolio of over 5,400 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards, and super premium digital sites.

Wildstone partners with media operators by offering new OOH locations as well as expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue, and concentrate on their core business of selling OOH advertising.

Wildstone is shaping the future of outdoor advertising through the digitisation of out-of-home assets. 

Visit www.wildstone.co.uk to find out more. 

Outdoorlink is a leading provider of remote device management solutions for the Out-of-Home (OOH), Digital Out-of-Home (DOOH), and Retail Media industries. Our agnostic cellular-based hardware enables real-time monitoring, alarms, troubleshooting, and management of billboard lighting and digital displays. This helps operators maximize uptime, reduce maintenance costs, and improve operational efficiency. Trusted by the largest names in OOH, Outdoorlink, established in 2007, has over 100,000 deployments across static and digital networks. With new products and features and a growing international presence, we deliver reliable, scalable technology designed to enhance performance and streamline asset management across the media landscape.

Beijing BOE Sensor Technology Co., Ltd. is one of the four core subsidiaries of BOE Technology Group, which is dedicated to the research, development and industrialization of sensor technologies and solutions. As a key player in the field of high-performance sensors and system solutions, the company focuses on multiple sectors, including consumer electronics, intelligent perception, healthcare, biology, and industry.

Relying on BOE Group's profound knowledge accumulation in the semiconductor display field, the company has deeply integrated diverse sensing technologies to address customers' problems comprehensively. Our highly customized solutions for DOOH (Digital Out-of-Home) customers are meticulously designed to enhance product reliability, enable fault prediction and alarm functions, and significantly reduce equipment maintenance costs.

For more information e-mail to: zhoujian-hq@boe.com.cn

Founded in 1987 in Rio de Janeiro, Altermark is an independent Out-of-Home agency focused in the Americas. With offices in São Paulo, Rio de Janeiro, Mexico City, Miami, and global partnerships, we deliver OOH expertise to our clients on a local, regional and global scale. Our OOH eco-system allows us to manage the entire OOH process from brief to post analysis. The eco-system is made up of: Altermark; our planning and buying specialists, GoAlt; our proprietary planning and data platform, AlterLabs; our in-house creative team designing award winning project, Altercom; our in-house programmatic team and One2C; our content team that films it all, creating content that exponentially increases the impacts of every campaign. 

With nearly four decades of experience, a fully integrated ecosystem, and deep regional insight, Altermark is uniquely positioned to make Out-of-Home work harder for your brand. Let’s connect—and take your message further www.altermark.com 

For more than 45 years, Global Display Solutions (GDS) has been at the forefront of developing and manufacturing real-time passenger information displays with the best available display technologies: LCD-TFT, LED and E-PAPER. 

We are passionately committed to pioneering new displays technologies while delivering total customer satisfaction in the design, manufacturing, installation and lifetime support of our display solutions. 

Our goal is to provide eye catching display performance at lowest total cost of ownership.

Our display solutions are evident in everyday life – from drive thru menu boards to information displays on your daily bus or rail commute to the office. From fuel pump price displays to advertising displays at the shopping mall, GDS provides customized display signs, solutions and services to a wide range of clients across diverse markets. 

GDS uniqueness is in our relentless innovation of technology and products, as well as in our organization and how we meet our customers’ needs. 
It is not just innovation, but innovation shaped around our customers.

Founded in 2016, Ledec has become a leader in LED display manufacturing across Latin America and beyond, with over 2,000 projects delivered in nearly 40 countries. Its solutions power some of the world’s most dynamic live events and out-of-home visual environments.

With strategic showrooms in Mexico City and Monterrey, and a dedicated manufacturing facility in Shenzhen producing up to 15,000 m² annually, Ledec combines global scale with local innovation developing proprietary LED technology in Mexico tailored to the needs of Latin American markets.

Mobilytics, a leading measurement and analytics provider for the out-of-home (OOH) advertising industry, provides real-time, one-to-one, privacy compliant measurement capabilities. This new full-stack solution for all media types provides volumetric and dwell time measurement under OAAA & World OOH measurement guidelines.

At Artcrush, our mission is to break art out of its elitist bubble. We flip the script: instead of asking people to seek out art, we bring art to where they already are—waiting at the bus stop, standing on a train platform, or stuck in traffic. Between two ads on a billboard, they’re offered a fleeting moment of beauty—a work of art, freely and unexpectedly.

The streets of the world become a permanent, open-air art experience—a vast and evolving exhibition space.

The street is our gallery: Artcrush makes art truly accessible and alive, transforming public space into a place of connection, between art, individuals, and local communities.

Our exhibitions run daily across a growing network of countries and digital billboards.

This large-scale is made possible by two kinds of visionary partners:

• Digital billboard companies who generously offer unused ad space—boosting the cultural value of their networks and supporting efforts to improve regulation for digital signage.
• Purpose-driven brands—from commercial companies to galleries and institutions—who fund or co-create cultural campaigns with artists, leaving a lasting imprint on public space and in people’s hearts.

At its core, Artcrush exists to help artists bloom, make people smile, and help our partners—both billboard owners and aligned brands—shine.

Dinalight es una empresa especializada en soluciones de tecnología LED para publicidad exterior, control urbano y experiencias digitales. Con presencia en más de 10 países de América Latina, se ha posicionado como un aliado estratégico para empresas de OOH, agencias y gobiernos que buscan innovación, impacto visual y eficiencia energética en sus proyectos. 

Con más de 15 años de trayectoria, Dinalight ha desarrollado e implementado soluciones LED en Argentina, México, Perú, Guatemala, Panamá y otros mercados de la región, liderando proyectos de gran escala en vía pública, aeropuertos, centros comerciales, estadios y eventos. Su portfolio incluye pantallas de gran formato, sistemas móviles para taxis y buses, tótems interactivos, soluciones para centros de monitoreo y tecnología LED de ultra bajo consumo, pensada para maximizar la rentabilidad en circuitos DOOH. 

Comprometida con la innovación y el servicio, Dinalight combina ingeniería, diseño y soporte técnico local para garantizar resultados confiables, personalizados y sostenibles.

Dinalight is a company specialized in LED technology solutions for out-of-home advertising, urban control, and digital experiences. With a presence in over 10 Latin American countries, it has become a strategic partner for OOH companies, agencies, and governments seeking innovation, visual impact, and energy efficiency in their projects. 

With over 15 years of experience, Dinalight has developed and implemented LED solutions in Argentina, Mexico, Peru, Guatemala, Panama, and other markets across the region, leading large-scale projects in public spaces, airports, shopping malls, stadiums, and events. Its portfolio includes large-format displays, mobile systems for taxis and buses, interactive totems, monitoring center solutions, and ultra-low power LED technology designed to maximize profitability in DOOH networks. 

Committed to innovation and service, Dinalight combines engineering, design, and local technical support to ensure reliable, customized, and sustainable results.

DoohClick is more than a Content Management System (CMS) – it’s a complete ad management platform built for OOH media owners. Designed by industry experts, DoohClick brings together campaign scheduling, sales, reporting, and revenue tracking in one smart, scalable system. Automate proof-of-play, track real-time screen availability, respond to RFPs faster, and generate insights to optimize your business. Seamlessly integrate with existing CMS and finance systems, reduce admin, and unlock new revenue opportunities. Whether you manage static or digital inventory, DoohClick gives you full control—from proposal to final playback. Visit us at our stand in Mexico to see it in action.

Dot2Dot Communications is a leading provider of software and services for the Out-of-Home (OOH) industry. Our flagship platform, Ad Manager Connect, empowers media companies to manage both static and digital assets, streamline campaign workflows, calculate lease payments, and automate invoicing -, all from a single, integrated solution.

Trusted by networks worldwide, Dot2Dot combines deep OOH expertise with flexible, scalable technology to support your business from concept through campaign delivery. As part of the STRATACACHE family, we also offer clients access to a broader ecosystem of digital signage innovation.

Drive Your Art® is the first 3D simulation program that allows you to control all aspects of the environment where you will place your art. Graphic designers and owners test the brand message from a driver’s perspective. Choose your vehicle, environment, or path to showcase your design. Want to see how the message will appear in the real world? Use our real-world perspective to hang your artwork and zoom in using our interactive program.

Global Vía Pública es una empresa líder en soluciones de publicidad exterior digital (DOOH) en Latinoamérica, con presencia en México, Chile, Perú, Argentina y Uruguay. Ofrecemos modelos de venta a medida, incluyendo programmatic, adaptándonos a las necesidades de cada campaña. A través de formatos innovadores como pantallas LED, mobiliario urbano y grandes formatos, ayudamos a las marcas a conectar con audiencias urbanas de forma relevante, estratégica y efectiva, impulsando experiencias memorables en espacios públicos.

Founded in 1995 and listed on Shenzhen Stock Exchange in 2012 (300296), Leyard Group has nearly 5,000 people, 10 production bases and 9 R&D centers across the world. Our LED products are consistently at the forefront of the industry, dominating global market share and enjoying worldwide popularity.

We are committed to leading in the new era of intelligent LED display applicable to all scenarios through technology and product innovation and high-end intelligent manufacturing. Specializing in intelligent LED display and sticking to robust operation, continuous innovation and open cooperation, we have built a business ecosystem centered on LED display and integrating cultural tourism, night tour, AI and spatial computing over the past 30 years.

Social Media Links:

• Linkedin: https://www.linkedin.com/company/13728292/admin/
• FB: https://www.facebook.com/leyard.hongkong
• Instagram: https://www.instagram.com/leyard_international/
• Twitter: https://x.com/Leyard_int
• Youtube: https://www.youtube.com/channel/UC8pFC0kcE-fQDo2BOMM0G-Q

Website: https://www.leyardhk.com/ 

Innovating the Future for the Digital OOH Industry

As one of the leading North American LED display companies, Media Resources stands at the forefront of innovation. Our mission is simple:  increase the addressable market and ROI for our OOH customers through innovative and leading digital solutions across spectaculars, roadside, airports, transit, and street furniture.  At our WOO booth we will demonstrate what we have don’t to accomplish this mission. 

As a 60-year-old company operating in North America, our comprehensive expertise spans engineering, design, manufacturing, installation, and service, ensuring that every project is executed to perfection. With the current geopolitical environment and our mastery of the industry in North America it is now time for us to expand our side of North America.  We are pleased to be doing that as part of WOO!

If you’re a leading OOH media company seeking impactful advertising solutions to enhance your visibility, Media Resources is here to provide innovative LED display solutions and unparalleled support.

Nickelytics is an innovative ecosystem of OOH advertising solutions that helps companies and brands connect with their target audiences in creative, impactful ways. Offering a wide range of mediums including vehicle wraps, robotic wraps, truck ads, and DOOH offerings, Nickelytics enables brands to capture attention across diverse environments. By leveraging advanced targeting and data analytics, Nickelytics is able to maximize engagement and visibility, providing brands with measurable results and tailored campaigns that reach consumers wherever they are. 

For over 30 years, The Siroky Group has been a trusted partner to the Out of Home (OOH) advertising industry, delivering tailored software and consulting solutions that generate measurable results. With a strong presence across Canada and the U.S., we bridge the gap between technology and operations—empowering media companies through scalable, user-centric platforms that streamline planning, buying, inventory management, and performance reporting. Our ability to build custom solutions, backed by deep industry expertise and continuous R&D, positions our clients for long-term success in a rapidly evolving OOH landscape.

A leading infrastructure development company specializing in customized LED solutions across Mexico, Colombia, and Central America. Our portfolio includes cutting-edge pitch-side advertising screens, LED walls, transparent LED film, and tailor-made designs, all engineered for programmatic integration and optimized for global standards. We provide comprehensive services, from customization and installation to ongoing maintenance.

Starvision, a member of the World Out of Home Organization (WOO), operates a 23,000 sqm factory and brings over 20 years of experience in the design and manufacturing of out-of-home street furniture and digital displays.

By integrating classic furniture with LED and LCD digital screens, Starvision delivers smart, well-designed infrastructure for cities and media owners.

We serve global media clients with both standard and custom-built products. Each year, over 6,000 screens and structures are installed in airports, metro stations, shopping malls, and urban streets, including digital totems, signage, and bus shelters.

We stay humble, embrace new technologies, and believe that details define quality.

www.starvisionx.com 

Unilumin, is the LED application pioneer, established in 2004, providing professional LED application services, including the world's leading LED display and lighting products and Metasight solutions. The company was listed on the Shenzhen Stock Exchange in 2011 (XSHE: 300232) and has consistently been leading in LED display industry exports for 8 consecutive years, earning the trust and support of customers worldwide.

“21th anniversary is a milestone moment for Unilumin in 2025, representing that Unilumin has led the field in stably, maturely, competitively. Looking forward to the future, Unilumin will steadfastly work with partners to formulate more specific goals and prepare for the next more years of development.

Learn more: www.unilumin.com

Latcom | Worldcom are companies specialized in Out of Home advertising with a global reach. They focus on connecting brands with audiences through advanced technology, a leading marketplace of OOH media, and precise data analysis, delivered by a team of qualified experts.

TDT is a technology company focused on digital transformation for media owners. Their platforms drive operational efficiency, audience measurement, and seamless integration between supply and demand in the OOH ecosystem.