The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic and Technical innovation at its Global Congress in Lisbon, held on June 7-9.
Technical innovation was chosen from a shortlist of three by Congress delegates.
WOO has also announced the inaugural winner of its new Sustainability Award, reflecting the organization's redoubling of its drive towards Net Zero with, among other initiatives, a new Sustainability Task Force drawn from WOO members.
The individual winners are:
Lifetime Achievement
Nick Parker
Kinetic Global Chief Operating Officer
Leadership
Andreas Soupliotis
Founder, President and CEO of Hivestack
Rising Star
Alex Tutu Muiruri
Regional Managing Director sub-Saharan Africa, Dentsu.
Highly Commended:
- Georgia Hamp - Client Manager Grand Visual
- Mehul Mandalia - Co-founder & Head of Product, Moving Walls
Creative Awards
Classic
HSBC Safe Space Activation
Wunderman Thompson/PHD Media/Talon/blowUP media
Digital
McDonald's Japan
'Take a Chance with McDonald's'
Dentsu/LIVE BOARD
Technical Innovation
DOOH.COM, EssenceMediaCom Scotland, Above & Beyond, Kinetic. The first ever interactive, shoppable 3D billboard
Highly Commended:
- Ocean Outdoor DeepScreen®/Ocean Labs
- Global Media Kit - Omni-channel Media Planning, Selling and Buying Automation
Sustainability
blowUP media Germany/Vertical Gardens
Highly Commended:
- GPO VALLAS/Ecovallas
WOO President Tom Goddard says: "Nick Parker, Andreas Soupliotis and Alex Tutu Muiruri are worthy winners of our individual awards, reflecting the present and future of our great industry.
"This year we had more entries than ever for our creative awards, reflecting rising standards across the world in both Classic and Digital. Choosing the winners was a ferociously hard task.
"Blow Up Germany's winner in Sustainability shows clearly that driving towards Net Zero is not just something we need to be doing but a trigger for truly creative Out of Home which shows what the medium is capable of. We must all embrace this opportunity."
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