China's airport advertising market takes off again

China's airport advertising market takes off again

China's airport advertising market takes off again

After the effective results of epidemic prevention, the number of China domestic flights has shown a trend of recovery. As of September, civil aviation has completed passenger traffic of 47.939 million passengers, which has recovered to 87.5% of the same period last year. Among them, domestic routes have completed passenger traffic of 47.75 million. It recovered to 98.0% of the same period last year.

Benefiting from the continuous recovery of the domestic civil aviation market, the airport advertising industry has recovered. The growth of the airport media audience will help the willingness of airport advertising in the fourth quarter.

Besides, Chengdu Tianfu International Airport completed its test flight on November 3. The airport is a key development plan for the western region and will become the second largest airport in China and the fourth national-level international aviation hub in China. Chengdu will become the third city in China after Shanghai and Beijing, and the only city in the Midwest with two international airports.

Test operation of aircraft at the new airport at Chengdu will begin in December, the operating company and airlines said, ahead of opening around the middle of 2021.