Driving results from creativity in Out of Home - Welcome to the WOO Europe Forum in Milan

Driving results from creativity in Out of Home - Welcome to the WOO Europe Forum in Milan

Speakers / Panellists

Gideon Adey   Jesper Albansson​​​​ Emily Alcorn Davide Arduini President of UNA Helen Bull Paul Cahierre Connor Chappell Dino Burbidge Matthew Dearden Esben Elmoe Tom Goddard Daan Krijnen Waldemar Kruk Nigel Kwan Gavin Lee Doris Li Laetitia Lim Andrea Malgara Gianluca de Marchi Elia Méndez Anna Meneguzzo Nicola Mullett Marco Orlandi Nick Parker Naren Patel Layla Pavone Emil Pawlowski Annie Rickard Francesca Rubin Prof. Dr. Alexander Preuß Katrin A. Robertson Kristina Rudoman Cesare Salvini Christian Schmalzl Kai-Marcus Thäsler Arina Ureche Aleit Veenstra Dilki Weerakoon​​​​ Orlando Wood Ben Zloof
  • Gideon Adey: GurOoh
  • Jesper Albansson​​​​: Ocean Outdoor Nordics
  • Emily Alcorn: Talon
  • Davide Arduini President of UNA: Founder & CEO / Different Global
  • Helen Bull: Amplifi
  • Paul Cahierre: Mediakeys International
  • Connor Chappell: Tesco Media & Insight Platform
  • Dino Burbidge: Dinova Ltd.
  • Matthew Dearden: Alight Media
  • Esben Elmoe: AllUnite
  • Tom Goddard: World Out of Home Organization
  • Daan Krijnen: Ocean Outdoor NL
  • Waldemar Kruk: AMS S.A.; OOHlife Izba Gospopdarcza
  • Nigel Kwan: Taptap
  • Gavin Lee: Broadsign
  • Doris Li: Absen
  • Laetitia Lim: Quividi
  • Andrea Malgara: Mediaplus
  • Gianluca de Marchi: Urban Vision S.p.a.
  • Elia Méndez: Association of Communication Companies (FEDE)
  • Anna Meneguzzo: Moleskine Srl, Italy
  • Nicola Mullett: Adwanted Group
  • Marco Orlandi: PLADWAY Srl, Italy
  • Nick Parker: Go2OOH Consultancy Ltd, Global President Veridooh,
  • Naren Patel: Media for All & Geoprove
  • Layla Pavone: Municipality of Milan
  • Emil Pawlowski: Gemius Poland
  • Annie Rickard: OOH Capital
  • Francesca Rubin: Politecnico of Milan
  • Prof. Dr. Alexander Preuß: bynd
  • Katrin A. Robertson: blowUP media GmbH
  • Kristina Rudoman: AllUnite
  • Cesare Salvini: GRANDI STAZIONI RETAIL, Italy
  • Christian Schmalzl: Ströer SE & Co. KGaA
  • Kai-Marcus Thäsler: FAW e.V. (OOH Association Germany)
  • Arina Ureche: BRAT – Romanian JIC for Online&OOH
  • Aleit Veenstra: JIC BRO
  • Dilki Weerakoon​​​​: Talon
  • Orlando Wood: System1 Group
  • Ben Zloof : UniLED Software

Welcome to the WOO Europe Forum in Milan

Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is driving the impact of OOH on the continent and is one of the main themes of the World Out of Home Organization's first in-person European Regional Forum in Milan from November 4-6.

"Out of Home may be the world's oldest medium," says WOO President Tom Goddard, "but we know very well that it can't stand still and Europe, with Forum venue Italy an outstanding example, is responding to the challenges of a difficult global economy and geopolitical backdrop by generating the kind of creative impact that makes the medium stand out in a crowded and increasingly vanilla marketplace."

Among the speakers addressing creativity and effective advertising are Talon Head of Effectiveness Emily Alcorn, Orlando Wood from leading ad measurement specialist System 1 and WOO Creative Advisor Dino Burbidge as well as Moleskine Brand & Communication Creative Officer Anna Meneguzzo, a former creative director of Leo Burnett in Italy who will give us her own unique perspective on creativity in OOH.

A further theme of the Milan Europe Forum is the exponential growth of retail media, forecast to reach 20% of global adspend in the next few years.

Alight Media Founder and CEO Matthew Dearden, a former President of WOO, will be among the speakers exploring the opportunities for Out of Home in the burgeoning field of retail media. 

The Milan Europe Forum will also examine:

  • Sustainability concerns, in Europe
  • Diversity – how OOH is responding
  • Audience Measurement evolution – still front and centre for OOH
  • Driving genuine and verifiable ROI for Advertisers 
  • Automation and making OOH easier to buy 
  • The impact of current and potential industry consolidation in Europe. 

WOO Milan will be an unmissable opportunity to stay abreast of the developments transforming the global Out of Home industry. We look forward to welcoming you to Milan as we celebrate an industry on the move. However, places are going quickly so to secure a place prompt registration is advised.

CLICK FOR MORE INFO AND REGISTRATION

The programme is currently being finalised with further announcements to follow.

 

EVENT SPONSORS

    • Wildstone

      Event Gold Sponsor

    • Pladway

      Event Silver Sponsor

    • AdTrack Media

      Event Exhibitor

    • Artcrush Gallery

      Event Exhibitor

    • Blooming Terra

      Event Exhibitor

    • City Screen

      Event Exhibitor

    • Ergo Italia

      Event Exhibitor

    • FABULUX TECHNOLOGY & C.

      Event Exhibitor

    • GDS

      Event Exhibitor

    • IRF Solutions

      Event Exhibitor

    • Mobilytics

      Event Sponsor

    • Seagulls

      Event Sponsor



MEDIA PARTNERS



WOO GLOBAL SPONSORS

    • Broadsign

      Platinum Global Sponsor

    • Daktronics

      Platinum Global Sponsor

    • Hivestack

      Platinum Global Sponsor

    • Moving Walls

      Platinum Global Sponsor

    • Talon

      Platinum Global Sponsor

    • Vistar Media

      Platinum Global Sponsor

    • Ipsos

      Gold Global Sponsor

    • VIOOH

      Gold Global Sponsor

    • AllUnite

      Silver Global Sponsor

    • Seventh Decimal

      Silver Global Sponsor

    • Absen

      Global Exhibitor Sponsor