Entries are now open for the World Out of Home Organization’s 2022 Awards, to be announced at the Toronto World Congress on May 25-27.
The Awards will be presented at the Gala Dinner on May 26. These were last presented at our last face-to-face Congress in Dubai in 2019.
As before, there will be two Creative Awards for Classic and Digital, A Lifetime Achievement Award, Leadership Award, a Technical Award and Rising Star, celebrating the contribution to global Out of Home of an executive 35 or under.
WOO Chief Marketing Officer Richard Saturley says: "These Awards have become the benchmark for excellence in Out of Home and following two years in abeyance because of the pandemic, it’s an honour to coordinate the task of choosing our latest winners.
After the enforced break, it’s great to have the Awards back in Toronto. We look forward to developing and enhancing them further in the years to come, so confirming their position as the Gold Standard in Global Out of Home. Entries are welcomed from all WOO members."
2019 Creative winners were Mexican beer brand Corona's 'Wave of Waste' World Oceans Day special build campaign in the UK in the Classic category and, jointly, Clear Channel Sweden for its Stockholm Out of Home Project and the Open University Netherlands for its ‘Platform College’ tour.
In 2019 The Lifetime Achievement Award went to Randy Otto, the pioneering President of Pattison Outdoor Advertising Inc., Canada’s leading independent Out of Home company and the Leadership Award to Tim Bleakley, CEO of the UK's Ocean Outdoor. Ocean Outdoor successfully re-listed on the London Stock Exchange and made a number of important acquisitions in Europe.
Ocean also won the Technical Award, chosen by Congress delegates, for its 'Sky Rescue: the Ocean's biggest threat' campaign with the broadcaster which urged people passing by its digital screens to identify the most menacing danger lurking in the oceans.
The Rising Star Award went to Victoria Hirst, Senior International Marketing Manager of blowUP media UK, for her work in helping to position the giant poster company effectively in a rapidly changing marketplace.
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