As the summer vacation is approaching, with the gradual release of the COVID-19 epidemic, online education is booming, and all brands are involved in brand marketing competitions for recruiting new students and draining traffic. Recently, the Guagualong English brand, which focuses on AI English education enlightenment for 2-8 year-olds, used online and offline integrated marketing, titled online TV variety shows, combines with offline scene marketing, and attacked users' minds.
Guagualong English became the official partner of Hunan Satellite TV's "Happy Camp" and the partner of Mango TV's three hit variety shows " Guagualong English became the official partner of Hunan Satellite TV's "Happy Camp" and the partner of Mango TV's three hit variety shows " Sisters Who Brave Winds and Waves", " Viva La Romance 4" and "Wonderful Little Forest". It quickly became an education brand well-known to the people through high-rating TV programs.
In addition, Guagualong English selects important subway stations in first-tier cities, such as Shanghai, Beijing, Shenzhen, etc., to focus media budgets on user groups with strong purchasing power, and quickly expand brand awareness. In the subway channels and subway cars, an immersive theme park is created for parents and children. Through imaginative scenes, children can feel the joy of learning English.
A large-scale brand walls were created in the subway channels, and brand posters were placed on the electronic screens at the entrance and exit, so that the people in different directions entering and exiting the station and the transfer section can be attracted by the "Guagualong English" brand advertisement. By doing so, it achieved a very high brand reach rate.
在地铁信道打造大型品牌墙、并透过出入口电子屏幕上进行了品牌海报投放, 让出行人群在不同方向的进出站及换乘路段都能被“瓜瓜龙英语”品牌广告吸引注意力, 借由此达到了极高的品牌触及率。