Ocean Outdoor Nordics CMO Jesper Albansson and System1 Chief Innovation Officer Orlando Wood will present at the World Out of Home Organization' forthcoming Europe Forum to be held in Milan from November 4-6. Their theme is 'advertising as entertainment - why advertising is actually show business, requiring energy, confidence and chutzpah.'
They will set out the importance of showmanship advertising for growth and profit and describe how Out Of Home can serve as the stage. Spanning classic examples from DDB in the 1960s to modern state-of-the-art full-motion DOOH, they will discuss the creative principles needed for effective showmanship in OOH.
System1 is a world-leading ad measurement body, ranking ads according to impact and longevity.
WOO CMO Richard Saturley says: "One of the key themes of the Europe Forum is creative effectiveness but to achieve this, as Jesper and Orlando will demonstrate, requires confidence and, to a degree, bravery. Orlando, who is a world expert on ad effectiveness, and Jesper will show why Out of Home is the perfect stage for brave, ground-breaking advertising."
WOO Milan will be an unmissable opportunity to stay abreast of the developments transforming the global Out of Home industry. We look forward to welcoming you to Milan as we celebrate an industry on the move. However, places are going quickly so to secure a place prompt registration is advised.
CLICK FOR MORE INFO AND REGISTRATION
The programme is currently being finalised with further announcements to follow.
See below for a short interview Jesper recently did with Orlando.
To listen please unmute the video
Subscribe to our weekly OOH newsletter
LATEST INDUSTRY NEWS: focusing on the top OOH stories of the week from around the world.