On January 6, 2021, Seoul local time, Kia released its new logo and global brand slogan, which means its bold transformation and brand commitment.
The redesigned logo was unveiled during a pyrotechnic display in Incheon, Korea, which used 303 pyrodrones to successfully break the Guinness world record of 'most unmanned aerial vehicles launching fireworks simultaneously'.
For related videos, please refer to the official Kia Youtube official channel: https://www.youtube.com/watch?v=mvelzwi20xg&ab_channel=KiaWorldwide
Dongfeng-Nissan launched drone light show in eight major cities in China last year, unveiling a new logo
In China, drone light show technology development is quite advanced, and it has become an important highlight of large-scale activities in urban landmarks. It is estimated that nearly 15 major cities in China have held similar performances. Brand owners are optimistic about drone light show, enhancing brand awareness and preference, providing free media publicity effectiveness, and maximizing a greater return on advertising investment.
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