Global creative awards shortlists

Global creative awards shortlists

Global creative awards shortlists

WOO names global creative awards shortlists

The World Out of Home Organization has named the shortlists for its Digital Creative and Classic Creative awards, to be presented at its annual Global Congress in Lisbon from June 7-9. In a break with tradition these awards plus our new Sustainability Award will be presented in a special session on the afternoon of June 8. The other personal awards - Lifetime Achievement, Leadership, and the Rising Star Awards, will be presented at the Gala Dinner later that evening.

The Shortlists are as follows.

Creative Classic Short List – in no particular order

  • Country: Greece
  • Campaign: Someone needs Blood
  • Brand: Thalassemia
  • Creative Agency: Politis OOH.
  • Media Agency: Universal Media
  • Client: Bristol Myers Squibb
  • Country: New Zealand
  • Campaign: The Boys Season 3 Launch
  • Creative Agency: Mediabrands Content Studios, and Phantom Billstickers.
  • Media Agency: Rufus, powered by Initiative, and Billie Media
  • Client: Amazon Prime
  • Country: UK
  • Campaign: Palmer's Green: Celebrating Reforestation with a Train Station Take-over.
  • Media Agencies: John Ayling & Associates, Talon & Grand Visual
  • Client/Brand: Palmer's
  • Country: UK
  • Campaign: HSBC Safe Space activation.
  • Creative Agency: PHD
  • Media Agency: PHD / Talon / blowUP media
  • Client/Brand: HSBC
  • Country: Belgium
  • Campaign: The adidas NMD v3.
  • Creative Agency: Mediafield.
  • Media Agencies: Mediacom / Outsight
  • Client/Brand: adidas
  • Country: Indonesia
  • Campaign: #sefleksibelitu
  • Creative Agency: Bujukrayu.
  • Client: PT FinAccel Finance Indonesia
  • Brand: Kredivo


Creative Digital – in no particular order

  • Country: UK
  • Campaign: Siren Posters.
  • Slogan:#StopKnifeCrime
  • Creative Agency: M&C Saatchi London.
  • Client: The Ben Kinsella Trust / Clear Channel UK / M&C Saatchi London
  • Brand: The Ben Kinsella Trust
  • Country: UAE
  • Campaign: adidas I’m Possible.
  • Slogan:Impossible is Nothing
  • Creative Agency: Havas
  • Media Agency: Havas Media East/ Backlite
  • Client/Brand: adidas
  • Country: China
  • Campaign: Supermoon
  • Creative Agency: DigMega. Client: Xiaoqing Huang Brand: DigMega
  • Country: Japan
  • Campaign: “Take a Chance! With McDonald’s”
  • Creative Agency: Dentsu
  • Media Agency: LIVE BOARD
  • Client/Brand McDonald’s
  • Country: China
  • Campaign: Large Chinese Traditional Culture Lighting Show-Fulinmen.
  • Slogan: Where there is home, there is Fulinmen
  • Creative Agency: TGCM
  • Client/Brand Fulinmen, CHN
  • Country: UK
  • Campaign: Gorillaz, Skinny Ape album launch
  • Creative Agency: Nexus Studios 
  • Client/Brand: Gorillaz


WOO has also named the three contenders the popular Technical Innovation Award. These are judged by Congress delegates after a brief presentation from each of the contenders. These will also take place on the afternoon of June 8.


Technical Innovation Awards – in no particular order

  • Country: UK
  • Innovator: Ocean Outdoor - DeepScreen®
  • Country: UK
  • Innovators: DOOH.COM, EssenceMediaCom Scotland, Above & Beyond, Kinetic
    The first ever interactive, shoppable 3D billboard
  • Country: UAE
  • Innovator: Global Media Kit. Omni-channel Media Planning, Selling and Buying Automation


WOO CMO Richard Saturley says: "We have had more entries than ever for the Digital and Classic Creative Awards and the quality has never been higher. Especially pleasing is that entries came from all over the world and that's reflected in the two excellent shortlists.

"The Technical Innovation play-off has become one of the highlights of Congress and, once again, it will be tightly contested and, no doubt, nerve-wracking for the finalists presenting to a demanding audience of delegates.

"The two awards events will provide an entertaining and fitting end to the first day of Congress when we can all celebrate the best creative work and game-changing technical innovation in Out of Home."

Click on here for the draft programme

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