As sustainability reporting requirements expand globally, marketing and media activities are increasingly being examined under Scope 3 emissions. For the out-of-home (OOH) industry, this shift brings both responsibility and opportunity: responsibility to measure carbon impact more transparently, and opportunity to strengthen commercial credibility with advertisers.
The World Out of Home Organization (WOO), in collaboration with Moving Walls, will host a global industry webinar titled:
From Commitment to Action: Making Net Zero OOH Practical, Measurable, and Commercially Viable
Taking place on 10 March at 1:00 PM (UK time), the 45-minute session will focus on helping OOH stakeholders move beyond high-level sustainability pledges and towards practical, audit-ready approaches that can be implemented today.
Turning Sustainability into Action
Across Europe, the UK, Asia and the US, brands are under growing pressure to account for emissions across their full value chain. Media investment is no longer excluded from that conversation. As a result, OOH media owners, agencies and planners are being asked tougher questions about carbon impact, reporting standards and measurement transparency.
This webinar will explore how the industry can respond with clarity and confidence. Rather than treating sustainability as a separate compliance exercise, the session will demonstrate how carbon measurement can be integrated into campaign planning, trading and optimization decisions.
Topics will include:
- Why OOH now matters in Scope 3 reporting
- Practical approaches to measuring campaign and screen level emissions
- How carbon metrics can inform planning and optimization
- Alignment with emerging industry measurement frameworks
- Using sustainability readiness as a commercial advantage
The session will include a 30-minute presentation with practical examples, followed by a live Q&A segment.
