The World Out of Home Organization’s #OurSecondChance global digital campaign has won the Excellence Award in Beijing’s prestigious International Public Service Advertisement Conference Creativity Competition organised in conjunction with the Chinese Advertising Association (CAA).
The campaign, created by UK creative agency New Commercial Arts and translated and distributed across the world by Grand Visual, is the biggest global digital Out of Home campaign to date with an estimated donated media value of $40m. It enjoyed magnificent support from WOO members and other media owners on every continent. See the campaign video below.
WOO President Tom Goddard says: “It’s particularly pleasing to see this great campaign enjoy awards success in China, where it had enormous impact thanks to the generous support of media owners there. Our thanks to all our partners.”
New Commercial Arts CEO James Murphy says: “OurSecondChance was an amazing opportunity for a new agency beginning life in lockdown. We never imagined our first creative work would be a massive global campaign and an award winner in Beijing as well. Were delighted to have contributed to a truly great medium and look forward to working with WOO next year and beyond.”
