In his new role as Focus strategy director, de Monte will be charged with bringing together the sales people responsible for Primesight's digital and premium sites, and formats in health clubs such as David Lloyd, Esporta and LA Fitness and cinemas.
De Monte will report to Nigel Clarkson, sales and marketing director of Primesight, and he will be supported by specialist trading executive Steve DeCastro, who will become Focus group trading account manager.
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