Tom Goddard’s interview with Christian Schmalzl is just one of the highlights of “Future Proof”, the upcoming OAAA/Geopath OOH Media Conference that commences on Monday next week. The interview will focus on the detail and development of Ströer’s particular business model that lies at the heart of the company’s success.
This year’s conference will kick off an inaugural “OOH Week” on Monday starting with the 79th Annual OBIE Awards Show which honors the best creative in the industry.
The conference spans two days and includes blockbuster sessions featuring global brands like Citi CMO, Carla Hassan, McDonald's, Morgan Flately, Seven Seven Six’s, Alexis Ohanian, and 50+ thought leaders, creatives, and media companies.
The week concludes with a half-day of OOH content in partnership with the Association of National Advertisers (ANA) which includes speakers from GSTV, North American Whiskeys Portfolio Diageo, PepsiCo Beverages and Stella Artois Anheuser-Busch.
For the full Agenda Click here
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