A highlight of Day One, and unexpected on the part of delegates, was a guest appearance from Victor Ivanchenco from Prime in the Ukraine, wrapped in the Ukraine flag which he presented to WOO President Tom Goddard.
Ivanchenco described the horrors of the Russian invasion including the dramatic effort it had on business. Then, he said, The OOH industry, found within itself, the capacity to be stronger, smarter and more courageous - the very same qualities the Ukrainian people had shown in resisting the invasion.
WOO President Tom Goddard says: "Ukraine's incredible bravery and resilience is a lesson for all of us, whatever our occupation and beliefs. We are honoured to welcome our Ukrainian friends to Lisbon to find out first hand about their experiences and uncover ways that the global OOH industry can offer them even more support."
Viktor received a spontaneous standing ovation.
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