WOO EUROPE FORUM NOVEMBER 2024
Driving results from creativity in Out of Home - Welcome to the WOO Europe Forum in Milan
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is driving the impact of OOH on the continent and is one of the main themes of the World Out of Home Organization's first in-person European Regional Forum in Milan from November 4-6.
READ AND REGISTER »WOO WEBINAR - October 22nd 2024
VIOOH's State of the Nation 2024 Research - WOO MEMBERS WEBINAR - Tuesday, October 22nd 1pm (UK) BST
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together. MEMBERS CAN REGISTER NOW
MEMBERS REGISTER HERE »ENVIRONMENT AND SUSTAINABILITY
'Media for a Better World: A Roadmap Towards Sustainable OOH Media' Marks a Milestone in Driving Sustainability
Moving Hearts, the ESG initiative of Moving Walls, successfully hosted “Media for a Better World: A Roadmap Towards Sustainable OOH Media,” an event dedicated to shaping a sustainable future for the Out-Of-Home (OOH) advertising industry.
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JCDecaux UK Achieves FORS Silver Accreditation, Strengthening Its Commitment to Road Safety and Sustainability
CDecaux UK is proud to announce its certification to the Fleet Operator Recognition Scheme (FORS) Silver standard. This achievement underscores the company's dedication to road safety, operational efficiency, and environmental sustainability.
READ »OPINIONS
When creativity meets measurement
The balance between creativity and measurement often sparks debate. Some argue that trying to quantify the impact of spend on outcomes stifles creativity, while others believe measurement is the enabler of scaling and continuing to enhance creative efforts.
READ »Amp it Up: Supercharge Your Social Media with the Power of Out-Of-Home Advertising
In today’s attention economy, the key to winning brand loyalty is to merge offline impact with online interaction. Out-of-Home (OOH) advertising has long stood as a timeless giant in the advertising landscape, dominating urban environments with colossal displays that capture attention.
READ »How Tech is Turbocharging Transformation in OOH
From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.
READ »Why Dynamic Creative is the Future of DOOH: A Place Exchange Perspective
As Digital Out-of-Home (DOOH) advertising evolves, dynamic creative is quickly changing the realm of the possible when it comes to DOOH messaging. At Place Exchange, we believe that the ability to deliver tailored, contextually relevant content at scale is more than just a trend—it’s essential.
READ »What the evolution and future of digital out-of-home advertising could look like
Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding physical and digital realms and creating dynamic, engaging experiences. Imagine walking through a bustling urban square, where dazzling LED billboards capture your attention while adapting content in real-time to meet the interests of the surrounding throngs.
READ »DIVERSITY
JCDecaux helps brands reach LGBTQIA+ community with best-practice guide
New research has found that out-of-home (OOH) is considered a trusted medium among the LGBTQIA+ community, and that there are opportunities for brands to reach LGBTQIA+ people through more authentic representation on the medium.
READ »DATA AND MEASUREMENT
QMS to share first-of-its-kind research results at SXSW Sydney
Leading digital outdoor media company QMS today announced that the results of its global-first research on the role human attention plays in out of home (OOH) environments will be unveiled at SXSW Sydney® 2024.
READ »How to Prove ROI on Out-of-Home Campaigns
Do you have targets to hit by the end of the year? Are you interested in Out-of-Home (OOH) advertising but concerned you won’t be able to prove the impact of your marketing dollars on your company’s bottom line? OOH advertising offers broad reach and high brand visibility—a powerful boost for your campaigns—but how can you demonstrate that your OOH strategy drives results?
READ »Travel Retail Martech E23 And In-Store Retail Media Audience Insights Leader Quividi Announce Strategic Partnership
e23, a leading Travel Retail Marketing company, and Quividi, the pioneer and leader in AI & Computer-Vision based platforms for real-time audience measurement and shopper engagement for Digital Out-of-home (DOOH) and In-Store Retail Media, have entered into a strategic partnership. This collaboration aims to enhance audience and shopper engagement measurement within duty-free operator environments.
READ »DOOH vs. CTV: which delivers more bang for your buck?
As marketers seek innovative ways to reach their audiences, both digital out-of-home (DOOH) and connected TV (CTV) advertising have gained significant traction. Each advertising channel offers unique advantages, but which is best for your campaign goals?
READ »Billups Launches Attention Measurement For Out-Of-Home
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as digital-out-of-home (DOOH) inventory, including video screens and digital kiosks.
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PROGRAMMATIC AND AUTOMATION
OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media
OpenDirect is the open programmatic guaranteed trading standard from the IAB Tech Lab that allows a media buyer to plan, buy, activate and report, both ‘Digital Hare’ and ‘Traditional Tortoise’ media directly from premium publishers whilst avoiding the need for excessive 3rd party ‘AdTech Rates’.
READ »Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken off and has become an important consideration for brands looking to get additional cut-through for their campaigns, writes Eoin Carroll.
READ »Over a quarter of global DOOH now programmatic. Can India keep pace?
India lacks the infra & measurement metrics for programmatic ads, limiting the flexibility and engagement that prDOOH can offer. There is also low awareness in this arena, opine some industry players
READ »Programmatic Digital OOH drives a +125% lift in purchase intention for Uber Eats
Online food ordering and delivery platform Uber Eats wanted to increase brand awareness and purchase consideration for its delivery application. To measure the impact of the pDOOH ads on ad recall, interest, attribution, consideration and purchase intention, a brand lift study was conducted in collaboration with Broadsign and Happydemics.
READ »COUNTRY NEWS
Navigating the Transit Media Landscape: Client Needs, Challenges, and Opportunities in South Africa
In the dynamic landscape of advertising, transit media has emerged as a powerful tool for brands seeking to capture the attention of a mobile audience. As the Director of Pinpoint Media, I have had the privilege of working closely with various clients and witnessing firsthand the transformative impact of well-executed transit media campaigns.
READ »Samsung Electronics to Transform Myeongdong with Massive LED Signage in Seoul, South Korea
Samsung Electronics is set to revolutionize Seoul's iconic Myeongdong district with the installation of a colossal LED signage on the exterior of Shinsegae Department Store's main branch in South Korea.
READ »CAMPAIGNS
Peugeot immersive exclusivity with Taggify: visual impact at the Obelisco
The brand, part of the Stellantis group, captivated its audience with an unprecedented campaign in the most iconic area of Argentina. Peugeot presented its new sport utility vehicle (SUV) with ten synchronized screens, generating a unique visual impact.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
