World OOH News February 2nd 2024

World OOH News February 2nd 2024


Avatar MD Donald Mokgale to give closing speech at World Out of Home Organization's Africa Forum

Donald Mokgale, Managing Director of the Avatar Media Agency, is to be the closing speaker at the World Out of Home Organization’s first in-person Africa Forum, to be held in Cape Town from March 11-13 2024.



The Cool Kids Table

Long known as one of the first media channel to be removed from media schedules when media budgets get cut, OOH budgets usually sit around only 5% of the total budget allocation. When TV needs more budget it seems the strategists always “come a knocking” at the OOH door for some budget to get reallocated. 


The "Long Play"

The mechanisms of sports and business might perceive to differ but are essentially the same; you need to entertain the audience, show them value for money, provide a qualitative product and do it over longer periods of time.


Curating success in DOOH: the rise of the curated marketplace

Fragmentation in the DOOH supply chain spurs innovation, leading to curated marketplaces, says Hivestack. Here's why deal curation revolutionizes DOOH media buying.


OOH Media: Feeding the Marketing Funnel in The People's Space

Out-of-home (OOH) media is more than just static posters or digital displays. It's a dynamic force that grabs attention, ignites emotions, and drives results in ways no other medium can. Here's how OOH creates monumental impact, reaches people with serendipitous surprise, and resonates deeply within the public space.


In 2024, Grand Visual Predicts AI, Anamorphic, and Creativity Will Take Centre Stage

The Grand Visual team shares their predictions for the year ahead with LBB, how digitisation will affect OOH advertising, and why people are hungry for one-off experiences they can film.



McDonald's India converts OOH campaign material into school bags for kids

As a commitment to bringing in sustainability and community involvement across each of its functions, McDonald's India- North and East in its latest initiative has taken a step ahead by repurposing its out-of-home marketing material into school bags for kids. The initiative is conceptualised and executed in collaboration with OMD India with the goal of reducing plastic waste.


DOOH Energy Reporting Case Study from UNIled

DOOH is one of the largest, most visible,and most trusted media formats on the market with a long legacy of innovation, funding, and action to improve its environmental impact. However, because of inaccurate media energy emissions reporting, or media carbon calculators relying on estimations and incomparable methodologies that can provide a distorted picture, DOOH is often a victim of inaccurate energy consumption assumptions.


Life is precious

Executive Channel Holdings (ECH) and its associated companies are committed to operating in a socially responsible and environmentally sustainable manner. Our Environmental, Social, and Governance (ESG) policy outlines our commitment to minimizing environmental impact, promoting social responsibility, and maintaining high governance standards.


Tāmaki Makaurau abuzz as oOh!media installs green roofs across the city

Beginning twelve months ago, with a successful trial installation at Ponsonby Central’s bus shelter, oOh!media has continued its mission to renature urban spaces, installing ten green roofs around Tāmaki Makaurau, with completion scheduled for early 2024.



OOH Trends: Consumer Behaviors and How they Respond to OOH

OOH industry efforts continue to be focused on improving measurement for OOH campaigns as advertisers seek more validity and insights for their Outdoor campaigns. Advertisers who want effective OOH campaigns should stay abreast of how they can uniquely leverage formats and implement new technologies and integrations to innovate in the space. 


Shift to hyper-local geolocation among key themes in OOH in 2024

A new GroupM report has set out five key themes to watch in the UK OOH sector this year, including a bigger shift towards hyper-local geolocation.
Out of Home: The Year Ahead 2024 by WPP’s media arm predicted that the UK OOH market will grow by 6.5% in 2024.



OMA brings back healthy eating campaign for 2024

The Outdoor Media Association (OMA) has launched its Fresh veg, deliciously affordable initiative in partnership with Health and Wellbeing Queensland and Nutrition Australia, encouraging Australians to eat a healthier, more cost-effective diet.


Now Is the Time to Own Our Moment, Together.

In the fast-paced world of out of home (OOH) advertising, the OAAA’s 2024 OOH Media Conference emerges as a vital gathering point, embodying the spirit of collective ambition and unity. Central to this year's conference is the theme "Our Moment," a concept that shifts focus from individual accomplishments to the power of community, collaboration, and shared experiences within the OOH industry. 



Clear Channel and Campaign kick-off awards season as they welcome entries for the 18th annual Outdoor Media Awards

Ushering in its 18th year of excellence, Clear Channel announces the much-anticipated return of the Outdoor Media Awards in collaboration with Campaign. The stage is set, and entries are officially open, inviting industry innovators to showcase their outstanding campaigns.


Ocean's CES 2024 Report: Plenty of swagger; not enough swag

Ocean Labs MD Catherine Morgan and our Creative Director David Tait give their low down on the Las Vegas tech extravaganza CES 2024. Our latter day Jetsons walked 15 miles in search of the wonderful, the wacky and the downright weird.



IAB Compass & Digital Out-of-Home: The full report

We’ve created IAB Compass with one core goal: to help our members navigate fast-evolving areas of the digital advertising landscape. It has been produced with research consultancy MTM and first launched in January 2023, exploring AR/VR, connected TV, gaming and shoppable advertising.


Using pDOOH for a faster and more targeted way of adding OOH to your omnichannel campaigns

Advancements in programmatic technologies, like real-time data, contextual triggers, and more sophisticated measurement capabilities, have driven the adoption of programmatic digital out-of-home (pDOOH) and its inclusion in advertisers’ omnichannel strategies. However, integrating it into your omnichannel campaign remains a challenging process for many advertisers. 



WHAT'S NEXT?: Celebrating 20 Years of DREAMMEDIA, Shaping the Future of Out-of-Home Advertising in Portugal

Last Thursday, January 25th, in the Tejo Room of Altice Arena, Portugal's largest entertainment venue, DREAMMEDIA commemorated two decades of innovation and excellence in Out-of-Home (OOH) advertising with the event "WHAT's NEXT?". The event, attended by over 800 participants, marked not just a celebration but a visionary glimpse into the future of outdoor advertising in Portugal and globally.


Free DOOH marketing exposure for SMEs

In the media owner’s ongoing quest to support small businesses and bolster the South African economy, 2024 intakes are now open for its SME Launchpad – a platform that allows advertisers to benefit from widespread marketing exposure across Tractor’s roadside digital billboard and Digilite networks in the country’s main metros; Johannesburg, Cape Town and Durban.


JCDecaux UK rebounds to pre-Covid level with double-digit growth

CDecaux’s UK business surpassed 2019 revenue levels, with a record Q4 for the company. While all markets recorded positive organic growth, the UK posted organic growth of 12.5% — one of three to record double-digit growth. Full-year adjusted revenue totalled €355.7m.


Mass Media Outdoor appoints DoohClick as its ad management platform partner

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.