WOO NEWS
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WOO Executive Director John Ellery announces retirement
World Out of Home Organization Executive Director John Ellery is to retire in July.
WOO President Tom Goddard will take on the additional role of Executive Chairman, heading a team of General Secretary Mark Flys, Marketing and Insight Director Richard Saturley, Event Director Anna Pisano and Data/Insights Manager Heather Wallace.
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OPINION
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Trust me, I'm an [established] brand...challengers now challenged
Don’t tell me you’re funny, tell me a joke. Sage advice from a grisly copywriter when I was starting out in the ad business. And the same goes for trust; it’s a do thing, not a say thing.
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The New Media - Out Of Home, By BackLite Media's Bill Fordyce
During a global crisis, advertisers will second guess the need to spend; they will consider going dark to ride out financial uncertainty.
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As cities reopen, first thing to consider is Above Ground Reach & Frequency Media
"We only want large format and it has to be that location”. “The client only cares about seeing it on social media". Over the last few years, this strategy became very common for brands investing in Out-of-Home Advertising.
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DATA
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OAAA Releases Out of Home (OOH) Measurement and Analytics Guide
Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem.
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Canadian Travel Behaviour Close to Pre-Pandemic Norms
New travel data shows a significant increase in Canadian’s’ travel activity across Canada. People are spending more time outdoors as restrictions are lifted and businesses re-open.
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Ada analysis shows a return to UK Out of Home
Talon Outdoor has reported the latest findings from its proprietary Out of Home data management platform Ada, which show that roadside journeys throughout the UK are now just 16% below the standard benchmark for the week ending 31st May.
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Last Week's UK Mobility Index was 67.24 (w/e 5th June 2020)
Last week’s (w/e 5th June) Mobility Index was 67.24, up from 66.9 last week, versus the pre-Covid baseline of 100, according to data from our mobile partner Three UK. So overall UK mobility is now just over 67% of 'normal' and still increasing.
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Leaving Lockdown: @The Local UK consumer survey reveals appetite for bounce back
Resilient UK consumers remain confident despite the lengthy lockdown, signalling a bounce back in consumer spend once restrictions ease. This positive sentiment is being driven by younger, mobile audiences according to a new study released by Ocean Outdoor on June 10th.
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This is how COVID-19 is affecting the advertising industry
Coronavirus has forced a rethink - the pandemic has led to an immediate drop in advertising spending. First quarter data from Publicis showed that year-on-year revenue in China was down 15%. Countries in Europe saw an average reduction of 9%; Germany and France fell 7% and 12% respectively.
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CREATIVITY
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Announcing: The Outdoor Media Awards 2020 winners
This year’s trophy winners, across 13 categories, highlight the breadth of creativity and talent in Out of Home today. Though the IGTV announcement missed out on some of the usual glitz and glamour, the best and brightest of our industry were still on tenterhooks to find out who’d won Gold, Silver and Bronze in the newly structured categories.
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COMPANY NEWS
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Beijing Indigo Installs Large Freeform LED Video Display from Daktronics
Daktronics and Beijing Indigo have partnered for a new freeform LED video display in the location’s winter garden atrium. The display forms a curtain across six arc-arranged steel columns to form the largest display of its kind – 468 square meters – in the Beijing region.
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Moving Walls ties up with mobile location data player Quadrant
Moving Walls has announced partnership with global mobile location data player, Quadrant. This will allow Moving Walls to tap into Quadrants GDPR compliant methodology of data tracking across multiple markets, and enrich its current patented multi-sensory measurement approach.
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BackLite Media Partners with AdMobilize to Offer Clients Measurable Insight into Cinema Advertising
BackLite Media and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) have today announced a partnership to provide cinema advertisers with audience analytics for OOH inventory.
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I'm so proud of the Broadsign team
Earlier this year, Broadsign was named one of the top employers in Montreal. Today, we were named one of the top small and medium employers in Canada.
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PROGRAMMATIC AND AUTOMATION
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The rise of programmatic OOH
We sat down with some of the sharpest minds in the digital out-of-home space to get a glimpse into the programmatic developments in OOH, and what the post COVID-19 recovery looks like as our movement increases.
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EVENTS
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Third Annual DPAA Video Everywhere Canada Summit Set for July 15
DPAA announced today that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET. The event will focus on reimagining OOH as the world re-opens, with discussion topics including innovation, location data, programmatic, OOH’s growing role in omnichannel strategies, and more
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ISLE, Asia's largest international LED exhibition is determined to restart on August 31
The pandemic has caused the global trade shows and forums cancelled or postponed. ISLE (Int'l Large Screen Display Technology, Audio-Visual Intelligence Integrated System, Signs and LED Exhibition), the Asia’s largest one and even the top in the Eastern Hemisphere, has broken the tradition to be held in Guangzhou every Feb and stopped
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WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.
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