WOO President's Annual Update from the 2020 General Assembly
It is somewhat poignant that this week we were scheduled to be in Toronto, participating in the WOO Congress but alas, as with so many events this year, Covid 19 spoiled the party!
You would have heard that the past year has been a very busy and productive one for the world Out of Home Organization - its first since the FEPE brand was retired after 60 wonderful years. Our disappointment is somewhat diminished by the fact that we have decisively re-scheduled for May 2021.
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OPINION
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OOH returns with a new narrative
June signals a rebirth for our approach helping brands connect with audiences that may now have a very different mindset post-lockdown. By Barry Cupples.
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Let's go Outside - safely
1 June 2020, the beginning of Level 3 Lockdown for all South African’s during the global Covid-19 pandemic that has placed us in the position of “what’s next?” or more importantly and closer to the soul of the nation – “we’ve got this – we will rise”.
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DATA
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UK: Kinetic Journeys: audiences return to conurbations as restrictions ease further
Journeys is Kinetic’s behavioural planning platform. Journeys fuses multiple behavioural and attitudinal data sources, including Adsquare’s mobile SDK data and retail footfall, with Route data to develop a detailed picture of audience activity.
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UK: Last week's (w/e 25th May) Mobility Index was 66.9, up from 65.7 the previous week.
Last week’s (w/e 25th May) Mobility Index was 66.9, up from 65.7 the previous week, versus the pre-Covid baseline of 100, according to data from our mobile partner Three UK. So overall UK mobility is just under 67% of 'normal' and increasing.
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US: Six Weeks Of Consecutive Growth - AN INCREASE OF 44%!
The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the #OOH industry. This presentation is an update to the weekly #COVID-19 Mobility tracking reports that we have been releasing over the past several weeks.
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Canada: Out of Home Activity Level Increases as COVID-19 Restrictions Are Lifted
Data that tracks consumer movements shows an increasing trend in out of home activity compared to the lows experienced during the early stages of the pandemic in late March/early April.
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Australia: oOh!media is seeing signs of life following a difficult few months amidst COVID-19.
Speaking to oOh!’s shareholders during its annual general meeting on Thursday, chief executive Brendon Cook said not only is advertising starting to pick up again, but the crisis also resulted in operational and rental cost savings.
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PROGRAMMATIC AND AUTOMATION
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Outsmart and IPAO publish OpenDirect (OOH)
Outsmart, the trade body for the Out of Home advertising industry, and the IPA's outdoor specialists have announced the publication of OpenDirect (OOH) 1.5.1, a programmatic direct trading standard for the Out of Home industry.
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How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World
Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change.
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Hivestack Expands to the UK to Support Future Growth
Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising today announced that it has expanded sales and operations to the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world.
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APG|SGA launches programmatic advertising
APG|SGA is making its digital offering at prime locations programatically bookable. With immediate effect, over 500 screens are available in large towns and cities as well as at railway stations for programmatic campaigns.
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Lamar Programmatic Digital Out of Home: Post COVID-19 Resources
When the pandemic unfolded, Lamar took action by focusing first on educating the public and providing resources to support frontline workers. Next, we began analyzing Geopath data showing the changing traffic patterns across the country.
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Clear Channel Singapore launches OutSmart programmatic and smart planning tool
Clear Channel Singapore is set to meeting the demands of the industry for more data-driven decision with their launch of a programmatic Digital Out-of-Home solution, OutSmart Pro, and a smart location- intelligence and audience-based pre-and-post-planning tool, OutSmart Pin.
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COMPANY NEWS
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Moving Walls acquires Ahoy's ad-tech platform
Singapore-headquartered ad-tech firm Moving Walls Group has announced that it has reached an agreement to acquire Ahoy, an ad-tech company that has built a proprietary location-based advertising platform.
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JCDecaux and S4M announce a global advertising partnership
JCDecaux announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall.
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Tractor, Insight Outdoor and Relativ Media combine DOOH networks to bring you The United Network
Following the success of digital advertising in South Africa, these three media owners have joined forces to launch the ultimate 3×6 roadside digital network available throughout Gauteng. Called The United Network, it now has one of the largest regional network packages available.
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