Why the WOO Europe Forum in Milan is a rallying call for the Out of Home industry

Why the WOO Europe Forum in Milan is a rallying call for the Out of Home industry

Speakers / Panellists

Gideon Adey   Jesper Albansson​​​​ Emily Alcorn Davide Arduini President of UNA Helen Bull Paul Cahierre Connor Chappell Dino Burbidge Matthew Dearden Esben Elmoe Tom Goddard Daan Krijnen Waldemar Kruk Nigel Kwan Gavin Lee Doris Li Laetitia Lim Andrea Malgara Gianluca de Marchi Elia Méndez Anna Meneguzzo Nicola Mullett Marco Orlandi Nick Parker Naren Patel Layla Pavone Emil Pawlowski Annie Rickard Francesca Rubin Prof. Dr. Alexander Preuß Katrin A. Robertson Kristina Rudoman Cesare Salvini Christian Schmalzl Kai-Marcus Thäsler Arina Ureche Aleit Veenstra Dilki Weerakoon​​​​ Orlando Wood Ben Zloof
  • Gideon Adey: GurOoh
  • Jesper Albansson​​​​: Ocean Outdoor Nordics
  • Emily Alcorn: Talon
  • Davide Arduini President of UNA: Founder & CEO / Different Global
  • Helen Bull: Amplifi
  • Paul Cahierre: Mediakeys International
  • Connor Chappell: Tesco Media & Insight Platform
  • Dino Burbidge: Dinova Ltd.
  • Matthew Dearden: Alight Media
  • Esben Elmoe: AllUnite
  • Tom Goddard: World Out of Home Organization
  • Daan Krijnen: Ocean Outdoor NL
  • Waldemar Kruk: AMS S.A.; OOHlife Izba Gospopdarcza
  • Nigel Kwan: Taptap
  • Gavin Lee: Broadsign
  • Doris Li: Absen
  • Laetitia Lim: Quividi
  • Andrea Malgara: Mediaplus
  • Gianluca de Marchi: Urban Vision S.p.a.
  • Elia Méndez: Association of Communication Companies (FEDE)
  • Anna Meneguzzo: Moleskine Srl, Italy
  • Nicola Mullett: Adwanted Group
  • Marco Orlandi: PLADWAY Srl, Italy
  • Nick Parker: Go2OOH Consultancy Ltd, Global President Veridooh,
  • Naren Patel: Media for All & Geoprove
  • Layla Pavone: Municipality of Milan
  • Emil Pawlowski: Gemius Poland
  • Annie Rickard: OOH Capital
  • Francesca Rubin: Politecnico of Milan
  • Prof. Dr. Alexander Preuß: bynd
  • Katrin A. Robertson: blowUP media GmbH
  • Kristina Rudoman: AllUnite
  • Cesare Salvini: GRANDI STAZIONI RETAIL, Italy
  • Christian Schmalzl: Ströer SE & Co. KGaA
  • Kai-Marcus Thäsler: FAW e.V. (OOH Association Germany)
  • Arina Ureche: BRAT – Romanian JIC for Online&OOH
  • Aleit Veenstra: JIC BRO
  • Dilki Weerakoon​​​​: Talon
  • Orlando Wood: System1 Group
  • Ben Zloof : UniLED Software

"Creativity is the future of Out of Home," says World Out of Home Organization President Tom Goddard, "but almost as important is how we measure it and prove the impact we have for advertisers."

Driving results from creativity is a key theme of the forthcoming WOO Europe Forum in Milan from November 4-6 and an exciting and comprehensive line-up of speakers from all sides of the OOH industry and the wider marketing community has been secured.

Speakers include: Talon Head of Effectiveness Emily Alcorn, Orlando Wood from leading ad measurement specialist System 1, Moleskine Brand & Communication Creative Officer Anna Meneguzzo, a former creative director of Leo Burnett in Italy, and WOO Creative Advisor Dino Burbidge.

Alight Media Founder and CEO Matthew Dearden, a former President of WOO precursor FEPE International, will be among the speakers exploring the opportunities for Out of Home in the burgeoning field of retail media alongside a dunnhumby team from Tesco's ground-breaking Media and Insight Platform. Ströer Group Co-CEO Christian Schmalzl will deliver the Forum keynote, looking at the big picture of OOH in Europe. There will also be an expert panel on Sustainability with blowUP Media CEO Katrin Robertson and the German Outdoor Media Association's Kai-Marcus Thäsler among the panellists.

WOO board member Thäsler, an acknowledged digital expert, will also examine the potential for smart cities to rival social media.

Goddard says: "With, finally, more positive macroeconomic prospects in sight in Europe now is the time for Out of Home to get firmly on the front foot and make its case to advertisers, media agencies, legislators and politicians.

"With the decline of TV, OOH is the only main medium that gives advertisers a credible and measurable alternative to the rush to digital and the Europe Forum in Milan will help to arm all of us with the convincing evidence we need. I urge anyone who has not booked so far to register without delay."

WOO Milan will be an unmissable opportunity to stay abreast of the developments transforming the global Out of Home industry. We look forward to welcoming you to Milan as we celebrate an industry on the move. However, places are going quickly so to secure a place prompt registration is advised.

CLICK FOR MORE INFO AND REGISTRATION

EVENT SPONSORS

    • Wildstone

      Event Gold Sponsor

    • Pladway

      Event Silver Sponsor

    • AdTrack Media

      Event Exhibitor

    • Artcrush Gallery

      Event Exhibitor

    • Blooming Terra

      Event Exhibitor

    • City Screen

      Event Exhibitor

    • Ergo Italia

      Event Exhibitor

    • FABULUX TECHNOLOGY & C.

      Event Exhibitor

    • GDS

      Event Exhibitor

    • IRF Solutions

      Event Exhibitor

    • Mobilytics

      Event Sponsor

    • Seagulls

      Event Sponsor



MEDIA PARTNERS



WOO GLOBAL SPONSORS

    • Broadsign

      Platinum Global Sponsor

    • Daktronics

      Platinum Global Sponsor

    • Hivestack

      Platinum Global Sponsor

    • Moving Walls

      Platinum Global Sponsor

    • Talon

      Platinum Global Sponsor

    • Vistar Media

      Platinum Global Sponsor

    • Ipsos

      Gold Global Sponsor

    • VIOOH

      Gold Global Sponsor

    • AllUnite

      Silver Global Sponsor

    • Seventh Decimal

      Silver Global Sponsor

    • Absen

      Global Exhibitor Sponsor