About

About

About The World Out of Home Organization

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies - JCDecaux and Clear Channel - as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. 

• The World Out of Home Organization is a worldwide association of outdoor advertising companies.
• The World Out of Home Organization engages in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media
• The World Out of Home Organization organizes an annual outdoor advertising congress with professional speakers
• The World Out of Home Organization has its own website to provide the latest information about the outdoor advertising market
• The World Out of Home Organization plays a lead role in the standardization of labels for outdoor advertising research data
• The World Out of Home Organization advocates freedom in communication. It actively opposes advertising bans and statutory restrictions on the freedom of communication
• The World Out of Home Organization is a member of leading international organizations:
  • AIG Advertising Information Group
  • EASA European Advertising Standards Alliance
  • ICAS International Council for Ad Self-Regulation