About WOO

About The World Out of Home Organization

  • The World Out of Home Organization is a worldwide association of outdoor advertising companies.
  • The World Out of Home Organizationengages in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media
  • The World Out of Home Organizationorganizes an annual outdoor advertising congress with professional speakers
  • The World Out of Home Organization has its own website to provide the latest information about the outdoor advertising market
  • The World Out of Home Organization plays a lead role in the standardization of labels for outdoor advertising research data
  • The World Out of Home Organization advocates freedom in communication. It actively opposes advertising bans and statutory restrictions on the freedom of communication
  • The World Out of Home Organization is a member of leading international organizations:
    • AIG Advertising Information Group
    • ESOMAR
    • EASA European Advertising Standards Alliance
    • ICAS International Council for Ad Self-Regulation