WOO NEWS
Out of Home hits $41.9n USD, 5.2% of global adex. $45.3bn forecast for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023 and give estimates of OOH expenditure for 2024. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world.
READ AND MEMBERS CAN DOWNLOAD »WOO GLOBAL CONGRESS HONG KONG - HIHGLIGHTS
'Data, tech, creativity power OOH transformation'
At the WOO Global Congress in Hong Kong, Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about the immense potential of data and technology to elevate the OOH industry beyond the 10% market share threshold. WATCH PRESENTATION
WATCH PRESENTATION »'Everything Programmatic DOOH 2.0 - what's in it for me?'
J-C Conti is CEO of VIOOH, a leading global digital OOH marketplace. In this presentation he dispels many of the myths affecting programmatic DOOH including the accusations that it is designed for low value inventory and programmatic will cannibalise some existing revenue streams. WATCH PRESENTATION
WATCH PRESENTATION »The now, next and the wondrous future of OOH
In a captivating session at the WOO Global Congress in Hong Kong, Dino Burbidge, Innovation Consultant and CEO of Dinova, took the centre-stage to share his insights on the ever-evolving landscape of OOH advertising. WATCH THE PRESENTATION
WATCH PRESENTATION »ENVIRONMENT AND SUSTAINABILITY
JCDecaux Singapore Launches SVHC-Free Materials and Sets New Standards with REACH-Compliant Campaigns
JCDecaux Singapore has announced a significant step forward towards a greener future. Starting immediately, all non-digital campaigns across Changi Airport, Malls, and large-format media platforms will utilize materials that are free from SVHC (Substances of Very High Concern) and comply with the European Regulation known as REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals).
READ »OPINIONS
The Future of Out-of-Home Advertising with Technology and Creativity
A Glass Of Marketing With Gio - Uncork Marketing, Professional and Personal Success In this conversation, Giovanni Pupo talks with Dan Dawson, the Chief Creative Officer of Grand Visual, about the world of out-of-home advertising.
The future's bright for out of home advertising
Now, I don’t think the future of out of home is going to be as dystopian as Blade Runner or Minority Report, but I think we can learn a lot from it. These films show the prevalence and power of OOH advertising. As the technology becomes cheaper and more sophisticated, we’re seeing OOH advertising becoming bigger, brighter, bolder and in more locations, in more creative formats.
READ »DATA AND MEASUREMENT
The Insight Store: A fresh resource for OOH insights
We know that great insights are the foundation of exceptional advertising campaigns. However, discovering these valuable nuggets can be challenging, even for the most experienced media professionals. The Insight Store is Clear Channel’s brand-new, free resource for marketers, researchers, planners, and creatives to access the latest insights in Out of Home (OOH) advertising.
READ »D/OOH Research & Studies
The 26th edition shares an assortment of research and studies on Digital Out Of Home.
READ »DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has today unveiled its newest study on the state of the marketplace.
READ »What Are the Top Media Trends for Mid 2024? Inside Our Advertising Trends Report, Part 2
What are the most important trends happening now across the realm of advertising media? This is the second of three blog posts previewing what you’ll find in OUTFRONT’s Advertising Trends Report, an essential resource containing 40+ pages of fresh insights into consumers, the media landscape, and out of home specifically.
READ »Out \ Look: The Attention Advantage
PML Group recently published the headline findings of IMPACT Attention, an Irish-first study delving into the unique position of OOH as a leader in the attention economy. This week, we take a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention.
READ »PROGRAMMATIC AND AUTOMATION
Solving the knowledge gap in programmatic DOOH
The increased accessibility of programmatic DOOH (pDOOH) has resulted in a boom in spend in this highly efficient channel. However, many buyers are struggling to harness the full potential of pDOOH due to knowledge gaps.
READ »Revolutionizing retail media: the rise of prDOOH in the US
The intersection of retail media and programmatic digital out-of-home (prDOOH) is converging to create unprecedented opportunities for brands and agencies alike. New retail media strategies are being propelled by prDOOH screens found both inside and outside the store, priming consumers across the purchase journey.
READ »Polygon Launches First Programmatic Mini-Bus Network in SA
Polygon, South Africa's largest aggregated Digital Out-of-home (DOOH) publisher network, has initiated a new project that will see it integrating mini-busses and taxis into its programmatic network, helping advertisers reach South African commuters, en masse, as they go about their daily lives.
READ »Sun Life Case Study
Leading insurance provider leveraged programmatic DOOH to activate first ever data-driven campaign targeting airport travelers across JCDecaux’s airport panels.
READ »COUNTRY NEWS
BMC's OOH Draft Policy: Height of hoardings capped at 100 ft, no ads on footpath
The Maharashtra government may have softened its stance on the crackdown of illegal hoardings as of now by hitting the pause button, but the Out-of-Home (OOH) advertisers should brace themselves for tougher norms in the coming days, at least in Mumbai.
READ »COMPANY NEWS
Asiaray bags exclusive media rights at 9 Shenzhen Metro lines
Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area.”
READ »blowUP media Germany brings Motion Cubes to the point of sale for sensational digital branding experiences
blowUP media Germany, leading provider of large-format premium outdoor advertising, is launching three new DOOH branding platforms in the shopping centers Alsterhaus Mall (AEZ) in Hamburg, pep Shopping Center Neuperlach in Munich and MyZeil in Frankfurt. The so-called Motion Cubes are 18 square meters in size and offer four seamlessly playable sides.
READ »CREATIVITY
How OOH swept Cannes Lions & set a new creative bar: Insights from an outdoor jury member
As a seasoned Cannes Lions attendee and shortlisting juror for the outdoor category this year, Julie shares that she got to witness the creativity and technological advancements driving the OOH industry.
READ »CAMPAIGNS
Best of Outdoor: June
The Best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send us your campaign!
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
