In a captivating session at the WOO Global Congress in Hong Kong, Dino Burbidge, Innovation Consultant and CEO of Dinova, took the centre-stage to share his insights on the ever-evolving landscape of OOH advertising. Known for his unique approach to blending technology, creativity, and business acumen, Dino presented an engaging overview of the current state, upcoming trends, and futuristic possibilities in the OOH industry.