Programmatic 2.0: What's in it for me?
J-C Conti is CEO of VIOOH, a leading global digital OOH marketplace. He leads a team of digital OOH tech experts developing and managing VIOOH’s platform which connects buyers and sellers in a premium marketplace, making OOH easily accessible.
He dispels many of the myths affecting programmatic DOOH including the accusations that it is designed for low value inventory and programmatic will cannibalise some existing revenue streams.
Programmatic 2.0 is here to stay, he says, and OOH media owners need to embrace it to be competitive in an ever-changing media landscape.
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