"Let's break the 10% ceiling"
At the WOO Global Congress in Hong Kong, Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about the immense potential of data and technology to elevate the OOH industry beyond the 10% market share threshold.
The OOH industry currently holds a single digit ad market share, excluding search advertising, which benefits from an inherent advantage in human productivity. Sylvain's vision is clear: to break the 10% ceiling and capitalise on the opportunities that data and technology present. The time, he asserts, is now.
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