Delivering growth

Delivering growth

The Benefits of OOH Audience Measurement

WOO consultant Gideon Adey led a panel on Audience Measurement. Adey was joined by Maud Moawad, CEO & Co-Founder, Seventh Decimal; Saleh Ghazal, CEO, OMD MENA, Charles Parry-Okeden, Independent Chair, of Australia's OMA and WOO Board Member and Mark Flood, Global Head of OOH, Ipsos which outlined why better audience would help OOH both compete with and complement other media channels. 

• Moderator: Gideon Adey - CEO, GurOoh
• Saleh Ghazal - CEO, OMD MENA
• Mark Flood - Global Head of OOH, Ipsos
• Charles Parry-Okeden - Independent Chair, OMA
• Maud Moawad - CEO & Co-Founder, Seventh Decimal

WOO is currently uploading recordings of all the presentations as well as speaker slides. This process will be complete by Tuesday next week. These will be made available to all MENA Forum delegates and WOO Members. Delegates will be emailed with a specific password to access the recordings and slides to download.

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