Ease of buying - suppliers and buyers

Making OOH easier to plan & buy

Charles Parry-Okeden - OMA (Moderator)
Helen Bull - dentsu
Barry Cupples - Talon
Maarten Dollevoet - Broadsign
William Brownsdon - EMEA Hivestack

The panel members from Talon, Dentsu, EMEA, Broadsign & Hivestack, moderated by Charles Parry-Okeden discussed enhancing the ease of buying and selling OOH. Faced with the dreaded question – “what do buyers want?” – the general consensus from both sides was the stress on relationship management and its’ fundamental importance when it comes to building trust during the buying or selling process.

CONGRESS RECORDINGS AND PRESENTATION

All members are able to download the content through the WOO Database.

The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.

The database contains up to date information on developments in the Out of Home world; case studies including invaluable insights into the connections between OOH and mobile, regulation changes in markets across the world and the latest official reports from National Associations worldwide.

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Ease of buying - suppliers and buyers