The Global New Different and Advertising for the Cities

Dave McEvoy, JCDecaux and Giovanni Uboldi, IGPDecaux

With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said Dave McEvoy, Chief Marketing Officer, JCDecaux - UK.  Watch Dave and and Giovanni Uboldi of IGPDecauax present at the World Out of Home Organization (WOO) European Forum meeting on May 18th