The afternoon session began with Sam Balsara, Chairman and CEO of Indian media group Madison who persuasively outlined the potential opportunity for OOH in the big picture of the total media mix in a presentation titled 'How do we grow OOH share to 10% of Adex?'
We are currently uploading recordings of all the presentations as well as speaker slides. This process will be complete early next week. These will be made available to all APAC Forum delegates and WOO Members. Delegates will be emailed with a specific password to access the recordings and slides to download.