The Next Wave of Data-Driven OOH

Michael Provenzano - Vistar Media

The Next Wave of Data-Driven OOH

The Next Wave of Data-Driven OOH

Michael Provenzano, is co-founder and CEO Vistar, one of the biggest programmatic marketplaces for Out of Home. In his Lisbon presentation Michael discussed how Programmatic is helping to redefine the digital OOH marketplace.

1/The need for programmatic ads to tap fully into context, one of OOH's greatest strengths 

2/Why creative is the next wave of data-driven opportunity for OOH

3/How to bridge the gap between advertising creative development and media planning to drive more investment to the channel.

An acknowledged digital pioneer, Provenzano is also an investor in BrandVerge, the first two-sided marketplace for premium advertisers. Previous interests include computer vision company Dextro and machine learning platform AdTheorent. 


All members are able to download the content through the WOO Database.

The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.

The database contains up to date information on developments in the Out of Home world; case studies including invaluable insights into the connections between OOH and mobile, regulation changes in markets across the world and the latest official reports from National Associations worldwide.


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