Showcasing Cutting Edge Technology in OOH

Showcasing Cutting Edge Technology in OOH - Sean Lee & Jon Settingsgard

Creative Technology

Sean Lee from the d’strict design company and Jon Settingsgard from Daktronics demonstrated the potential of 3D effects in DOOH, with stunning examples on buildings in Times Square in New York, Seoul and Las Vegas. “ These displays improve the look of the buildings and change the urban environment,” said Lee. “In fact where this kind of digital signage has been used for public art, it has led to more advertising business for the media owners because advertisers have been so impressed with the visuals.”