What would you bring to a gunfight: a knife?

What would you bring to a gunfight: a knife?

Elda Choucair CEO, Omnicom Media Group

In the Day One Keynote OMG MENA CEO Elda Choucair brought the concerns of clients to the room in a presentation provocatively titled ‘What would you bring to a gunfight: a knife?’ She stressed the importance of measurement and an OOH currency, creativity, and sustainability to ensure the long-term prosperity of the medium.

Elda is constantly fine-tuning the media services division of Omnicom Group – Omnicom Media Group MENA and making sure the agency’s talent is performing to the very maximum degree, this dynamic CEO has an organic approach.

Elda’s projects to accelerate the group’s transformation have included developments in automation, predictive modelling, and eCommerce, not to mention her efforts to bring the agency’s training and upskilling to the very highest level. With a 15-year history at Omnicom and plenty of accolades under her belt she also lends her expertise to industry groups the ABG, the IAB GCC and the International Advertising Association UAE Chapter.

WOO is currently uploading recordings of all the presentations as well as speaker slides. This process will be complete next week. These will be made available to all MENA Forum delegates and WOO Members. Delegates will be emailed with a specific password to access the recordings and slides to download.

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