APAC: The lens of Success
Watch Barry Cupples from Talon at the WOO Asia Forum discuss how the APAC region was leading the global recovery from the pandemic and how its digital world incorporating the connected consumer has long been way ahead of the West. “Even during the pandemic, the region developed pioneering digital sites and special builds, along with world-leading consumer coupon and retail delivery. And although programmatic is still very small, APAC is a great place for it to develop because of the high data capability”.
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