Boutaïna Araki - How OOH can support sustainability

Boutaïna Araki - How OOH can support sustainability

Boutaïna Araki, CEO of Clear Channel in France, reviews the challenge faced by OOH in a world of ever-increasing regulation and global concern about damage to the environment. But she had good news for the OOH industry too:  its carbon emissions (even with the growth of digital screens) are a fraction of other media and, she reminded her audience, it’s the only medium that actually contributes directly to local communities through the provision of facilities, rates to municipalities and rent to landlords.