Neuro Science advancing sector growth

Charles Parry-Okeden Independent Chair, OMA

A presentation by the OMA's Charles Parry-Okeden on neuroscience based on work undertaken in the Australian OOH sector, including how the innovative qualitative measure Neuro Impact Factor (NIF) is helping drive positive perception and growth.

Charles Parry-Okeden has more than 30 years’ experience in OOH media and current positions include: Independent Chair of the Outdoor Media Association of Australia (OMA) and MOVE, as well as, co-founder and Global CEO of Executive Channel Holdings Pty Ltd (ECN/Media i/MI-3) with operations across Australia, Europe and the UK.

Charles is a current board member of the World Out Of Home Organisation.

WOO is currently uploading recordings of all the presentations as well as speaker slides. This process will be complete by Tuesday next week. These will be made available to all MENA Forum delegates and WOO Members. Delegates will be emailed with a specific password to access the recordings and slides to download.

Neuro Science advancing sector growth