#SendingLove the world’s largest UGC powered digital out of home campaign, worth $15 million in total media value, is set to extend through to mid-June.
The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling.
Recessions and recoveries come in various shapes and sizes - V-shaped, U-shaped, even bath-shaped (as Sir Martin Sorrell famously called the 2008 one.)
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.
There is growing evidence from round the world - from Geopath in the US and also including Canada, Ireland and the UK - that traffic levels have begun to recover as countries prepare to exit the Covid-19 lockdown.
Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.
After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority.
The first WOO media owners webinar comprised of 32 representatives from Out of Home companies worldwide
Clear Media, the largest bus shelter media operator in China, has been acquired by a consortium of investors, driven by the existing Clear Media management team
The third now fortnightly World Out of Home Organization conference call with national and other Out of Home associations took place on Thursday April 16.
The World Out of Home Organization annual Congress - cancelled in 2020 because of the Covid-19 outbreak - is re-scheduled for 2021 at the same venue - Sheraton Centre Toronto Hotel - from May 12-14 2021.
We were saddened this week to learn of the death of one of the leading lights of the Italian advertising industry, Pierpaolo Micheletti.
The World Out of Home Organization’s global conference call initiative for national associations took place this week
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Giant Poster and digital screens used to support the Red Cross in The Netherlands
The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel restrictions.
Of the 36 campaigns nominated, 18 were presented with Swiss Poster Awards – and the vegetarian "Kein Tier im Visier" (Don’t shoot me) campaign was also awarded the accolade of "2019 Poster of the Year".
The coronavirus broke out unexpectedly before the Chinese New Year, in the late Jan 2020. This traditional travel rush is considered as the largest annual human migration in the world.
