CHINA: A new OOH media network spawn by China Advertising Association
The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling.
WOO Media Owners webinar hears of ‘Nike-shaped’ recovery
Recessions and recoveries come in various shapes and sizes - V-shaped, U-shaped, even bath-shaped (as Sir Martin Sorrell famously called the 2008 one.)
Talon is #SendingLove across the globe in world’s largest user-generated DOOH campaign - facilitated by WOO
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.
WOO Associations webinar hears encouraging news on recovering traffic levels
There is growing evidence from round the world - from Geopath in the US and also including Canada, Ireland and the UK - that traffic levels have begun to recover as countries prepare to exit the Covid-19 lockdown.
OAAA President Anna Bager to join World Out of Home Organization board
Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.
CHINA: Shanghai accelerated economic recovery after the epidemic and launched 55 Shopping Festival
After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority.
First World Out of Home Organization media owners webinar discusses prospects for a gradual market recovery
The first WOO media owners webinar comprised of 32 representatives from Out of Home companies worldwide
Clear Media, China’s largest bus-shelter vendor, was acquired by a consortium at a premium.
Clear Media, the largest bus shelter media operator in China, has been acquired by a consortium of investors, driven by the existing Clear Media management team
World Out of Home Organization canvasses Coronavirus experience and viewpoints from OOH associations worldwide
The third now fortnightly World Out of Home Organization conference call with national and other Out of Home associations took place on Thursday April 16.
World Out of Home Organization Congress re-scheduled for May 2021 in Toronto
The World Out of Home Organization annual Congress - cancelled in 2020 because of the Covid-19 outbreak - is re-scheduled for 2021 at the same venue - Sheraton Centre Toronto Hotel - from May 12-14 2021.
Pierpaolo Micheletti – Obituary
We were saddened this week to learn of the death of one of the leading lights of the Italian advertising industry, Pierpaolo Micheletti.
Out of Home associations across the world join to fight the virus and plot a course for the return to normality.
The World Out of Home Organization’s global conference call initiative for national associations took place this week
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A large format Out of Home appeal for solidarity to residents
Giant Poster and digital screens used to support the Red Cross in The Netherlands
World Out of Home Organization: Toronto 2020 Congress is cancelled, re-scheduled for June 2021.
The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel restrictions.
Swiss Poster Award: the best Swiss posters of 2019
Of the 36 campaigns nominated, 18 were presented with Swiss Poster Awards – and the vegetarian "Kein Tier im Visier" (Don’t shoot me) campaign was also awarded the accolade of "2019 Poster of the Year".
DOOH quickly and comprehensively informed the epidemic during Chinese New Year long holiday.
The coronavirus broke out unexpectedly before the Chinese New Year, in the late Jan 2020. This traditional travel rush is considered as the largest annual human migration in the world.
World Out of Home Organization names heavyweight 2020 Annual Awards panel
Gill Reid, Board Director Out of Home at MediaCom, and Guy Cheston, Partnerships Director of Harrods, are joining a heavyweight panel of Judges for the World Out of Home Organization Awards, to be presented at the Organization’s Annual Congress in Toron
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