China - Leading e-commerce brand JD has stepped into OOH, combining e-commerce data assets

China - Leading e-commerce brand JD has stepped into OOH, combining e-commerce data assets

China - Leading e-commerce brand JD has stepped into OOH, combining e-commerce data assets

China's leading e-commerce brand JD.com has stepped into the outdoor media industry and launched the omni-channel offline scene marketing brand "Jingpingguo"

It is understood that Jingpingguo integrates five major scene resources of community, supermarket, travel, office, and life services, covering all channels of offline scenes. It has a total of over 4 million outdoor media resources.

According to JD’s ecological big data, Jingpingguo can use JD’s DMP (Data Management Platform) to carry out crowd tag combination and consumer insights, and use LBS (Location Based Service) to focus on high crowd concentration areas for resource placement, thereby helping brand businesses to achieve audience screening, selection and precise reach.

In response to advertisers’ concerns for offline advertising, Jingpingguo can do pre-launch crowd data estimation, allowing brand owners to know in advance the characteristics of the crowd that advertisements will reach. Jingpingguo’s offline advertising user data assets are also fully connected to JD data bank.
After the launch, Jingpingguo will generate multi-dimensional data reports to help advertisers monitor the mindset of the target population, and judge consumers’ behavioral stage and optimize 4A (Aware, Appeal, Act, Advocate) crowd conversion efficiency. By doing so, these data assets that can be reinvested will fully support brand remarketing.

中國電商領導品牌京東跨足OOH,結合電商數據資產
中国电商领导品牌京东跨足户外媒体产业,推出全渠道线下场景营销品牌〝京屏果"。根据了解,京屏果整合社区、商超、出行、办公、生活服务五大场景资源,对线下场景全复盖。拥有超400万的户外媒体资源总数。
依讬京东生态大数据,京屏果能通过京东DMP(数据管理平台)进行人群标籤组合及洞察,并通过LBS(定位服务)定向媒介功能锁定高人群浓度点位,有效进行资源投放,从而帮助品牌商家实现受众的筛滤、圈选和精准触达。
针对品牌商家线下投放的顾虑,京屏果可实现投放前人群数据预估,让品牌主提前了解广告将触达的人群特性。京屏果线下广告用户数据资产还全面接入京东数坊,投放后京屏果会生成多维度数据报告,帮助广告主监测目标人群心智流转情况,判断消费者所处行为阶段及4A(认知Aware、吸引Appeal、行动Act、拥护Advocate)人群转化效能,经过京东数坊评估沉淀,这些可运营可复投的数据资产将全面支持品牌再营销。
Rc_10252020