China's leading e-commerce brand JD.com has stepped into the outdoor media industry and launched the omni-channel offline scene marketing brand "Jingpingguo"
It is understood that Jingpingguo integrates five major scene resources of community, supermarket, travel, office, and life services, covering all channels of offline scenes. It has a total of over 4 million outdoor media resources.
According to JD’s ecological big data, Jingpingguo can use JD’s DMP (Data Management Platform) to carry out crowd tag combination and consumer insights, and use LBS (Location Based Service) to focus on high crowd concentration areas for resource placement, thereby helping brand businesses to achieve audience screening, selection and precise reach.
In response to advertisers’ concerns for offline advertising, Jingpingguo can do pre-launch crowd data estimation, allowing brand owners to know in advance the characteristics of the crowd that advertisements will reach. Jingpingguo’s offline advertising user data assets are also fully connected to JD data bank.
After the launch, Jingpingguo will generate multi-dimensional data reports to help advertisers monitor the mindset of the target population, and judge consumers’ behavioral stage and optimize 4A (Aware, Appeal, Act, Advocate) crowd conversion efficiency. By doing so, these data assets that can be reinvested will fully support brand remarketing.