Gabriel Credrone, the President of ALOOH, which represents the Out of Home industry in Latin America, and CEO and Partner in media owner Grupo Vallas which has a presence in ten countries across the Americas, is joining the World Out of Home Organization.
Lamar Advertising President and Chief Executive Officer Sean Reilly is joining the World Out of Home Organization board. Lamar's operations span the US and Canada with over 350,000 displays.
The EarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on April 1.
Audience measurement is arguably the biggest issue for any medium and the World Out of Home Organization is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27.
Adrian Skelton, Managing Partner at Talon and Dan Dawson, Chief Creative Officer, Grand Visual will look at how Creativity is driving Client OOH Media Investment and how recent success has encouraged clients to look at OOH in new ways.
WOO member PRIME Group in the Ukraine is calling for donations to help support the resistance in Ukraine against the Russian invasion. PRIME is asking for donations for military government bonds supported by the Bank of Ukraine.
Our first EarlyEarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on March 4. These tickets are still available for members at €1000 and non-members at €1750 until next Friday 4th.
We have now uploaded Videos and those presentations available from our Africa Forum held on February 3rd to the WOO Database. These are available for our members only.
Lamar Advertising Company, one of the largest out-of-home advertising companies in the world, has joined WOO. Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the US.
The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.
The WOO Africa Forum --- the third event in WOO’s Grand Tour --- demonstrated the resilience of the medium in Africa but highlighted the key improvements that OOH needs to make in all the regions in order to fulfil its potential.
Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai 2019.
OMG General Manager Celia Collins highlighted opportunities and problems in African OOH in a wide ranging interview with WOO President Tom Goddard which opened this week’s virtual Africa Forum.
The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.
JCDecaux Country Managers Jennifer Kachabe (left) and Thato Pekeche (right) have joined the line-up of speakers for the World Out of Home Organization’s Africa Forum on February 3 to present ‘Sustainability by Design.’
The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.
