Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is one of the main themes of WOO's European Regional Forum in Milan.
Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe Forum in Milan from November 4-6.
September 23, 2024.- On September 21, on the occasion of the UN International Peace Day, the "Essays for Peace" project was developed worldwide for the first time in digital version, appealing to global solidarity and peace without words, logos or politic
Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization's first in-person Europe Regional Forum. The Forum will be held in Milan from November 4-6.
Smart cities are much more than advertising opportunities Germany's Kai-Marcus Thäsler Managing Director of Germany's Outdoor Media Association (FAW), will tell delegates at WOO's forthcoming Europe Regional forum to be held in Milan from November 4-6.
Creative consultant Dino Burbidge will explore Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
Registration is now open for the WOO Europe Forum in Milan from November 4-6. Proceedings will start on the Monday night with Welcome drinks at the Forum venue. In addition, we’ll be holding a celebration dinner on the Tuesday evening.
The World Out-of-Home Organization (WOO) is proud to support "Essays for Peace," a powerful global initiative uniting the world through a simple yet evocative symbol: a lit candle.
Following the acquisition of 15 new members last month, the World Out of Home Organization has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy.
OOH in India has enormous potential but is underperforming on a massive scale compared with APAC and Europe.
Ströer Co-CEO Christian Schmalzl is to be one of the keynote speakers at the World Out of Home Organization's forthcoming Europe Regional Forum in Milan. The Forum will be held on November 4-6.
Meituan, the Chinese Internet unicorn, announced on July 11 through its WeChat public account of "Meituan Food Delivery Co-operative City" (literal translation of "美团外卖合作城市") that it is recruiting lift media advertising franchisees.
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023 and give estimates of OOH expenditure for 2024. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world.
WOO is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue.
The 2025 World Out of Home Annual Congress will be held in Mexico City from June 4th to 6th. This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong.
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations.
We have now uploaded all the Recordings and PDFs of presentations available from our 2024 Annual Congress in Hong Kong. This represents a great resource for all Delegates and Members.
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%
