News from WOO - Out of home advertising

Poland. OOH protest against Media Tax Info.
Poland. OOH protest against Media Tax Info.

The Polish Government introduced a project of a new tax law, so called “media tax” ("advertising tax”) in the beginning of February 2021. Due to this project broadcasters and digital media, press and OOH media should pay at least 7,5% of income.

Industry expert Mark Boidman paints bright picture for post-pandemic Out of Home ‘Recovery and Opportunity’
Industry expert Mark Boidman paints bright picture for post-pandemic Out of Home ‘Recovery and Opportunity’

In the first World Out of Home Organization webinar of 2021 Mark Boidman of New York investment bank PJ Solomon painted a bright picture for Out of Home worldwide as advertisers return.

Best Russian OOH campaigns awarded at the Big Fish Ad Ceremony
Best Russian OOH campaigns awarded at the Big Fish Ad Ceremony

Last week the largest Russian advertising award called the Big Fish powered by the top internet resource on advertising Sostav.ru presented the winners of the 2020 competition in 6 different nominations, including Print & Out-of-home. 

WOO Global Members Call hears increasing evidence of OOH’s move up the recovery curve
WOO Global Members Call hears increasing evidence of OOH’s move up the recovery curve

The World Out of Home Organization’s second Global Members Call of 2021 took place on Thursday February 25, with more than 50 participants from companies and associations around the world.

2021 WOO webinar series launches with Out of Home industry prospects for 2021 and beyond from industry expert Mark Boidman
2021 WOO webinar series launches with Out of Home industry prospects for 2021 and beyond from industry expert Mark Boidman

The first in the World Out of Home Organization’s 2021 webinar calendar will be ‘Recovery and Opportunity’ with industry expert Mark Boidman. It will be held on March 4 at 1pm GMT and is for WOO members only.

New Promo Campaign promoting use of Masks launched on Russian buses
New Promo Campaign promoting use of Masks launched on Russian buses

The mask regime in public transport in Russia is extended until 2022 and is monitored daily. The new campaign launched by TMG, the largest transit media operator, includes free branded mask distribution on public transport.

First 2021 WOO National Associations Meeting highlights improved audience measurement as key objective
First 2021 WOO National Associations Meeting highlights improved audience measurement as key objective

The first World Out of Home Organization National Associations Meeting of 2021 took place on Monday February 8, chaired by Anna Bager of the OAAA.

2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population in Germany wants to resume its usual mobility behaviour.
2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population in Germany wants to resume its usual mobility behaviour.

2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population wants to resume its usual mobility behaviour. The city centres will, once more, become the centre of “out of home” life.

Premium large format media owner blowUP media expands its DOOH network with the launch of the Media Stage in Hamburg
Premium large format media owner blowUP media expands its DOOH network with the launch of the Media Stage in Hamburg

blowUP media, a member of the Ströer Group, is thrilled to expand its growing DOOH portfolio with another premium product. With the launch of the Media Stage, blowUP Media can offer their clients a 138 m² digital branding opportunity.

A positive forecast for OOH: PSI's Ben Milne takes a look for WOO at the dentsu Ad Spend Report for 2021
A positive forecast for OOH: PSI's Ben Milne takes a look for WOO at the dentsu Ad Spend Report for 2021

Ben Milne, Managing Director of Postercope’s international division PSI, regularly presents a market update on the now monthly World Out of Home Organization Global Call.

TMG’s Jane Baranova appointed WOO’s ambassador in Russia
TMG’s Jane Baranova appointed WOO’s ambassador in Russia

Transit Media Group (TMG) board director and Deputy Director General of Communications Jane Baranova becomes the World Out of Home Organization’s first ambassador in Russia.

World Out of Home Organization firms-up on 2021 World Tour plans
World Out of Home Organization firms-up on 2021 World Tour plans

The World Out of Home Organization has scheduled three 2021 World Tour events, the first time it has gone on the road, to reach targeted regional audiences.

CHINA - 2021 China's Spring Festival travel rush is down over 40 percent from the 2019 level
CHINA - 2021 China's Spring Festival travel rush is down over 40 percent from the 2019 level

As more Chinese provinces and cities have released tightened travel guidelines, some of which are intended to dissuade migrant workers from returning to their hometowns during the upcoming Spring Festival.

New Commercial Arts CEO James Murphy: what WOO’s #OurSecondChance means for us
New Commercial Arts CEO James Murphy: what WOO’s #OurSecondChance means for us

“We launched our new agency in the middle of lockdown,” says James Murphy, CEO of New Commercial Arts, and suddenly there we were, maybe the smallest agency working on the world’s biggest Out of home campaign.”

Kia lights up the sky with pyrodrones to unveil the new logo
Kia lights up the sky with pyrodrones to unveil the new logo

On January 6, 2021, Seoul local time, Kia released its new logo and global brand slogan, which means its bold transformation and brand commitment.

Netherlands national trade association Outreach joins World Out of Home Organization
Netherlands national trade association Outreach joins World Out of Home Organization

WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.