News from WOO - Out of home advertising

With one glance, your brain is making more neural connections than there are stars in the universe
With one glance, your brain is making more neural connections than there are stars in the universe

Neuroscience allows us to explore the subconscious and helps us uncover the mysteries of how memories are made. The findings of the OMA's neuroscience study in Australia show the impact of advertising on the subconscious.

Registration now open for first World Out of Home Organization Asia Forum
Registration now open for first World Out of Home Organization Asia Forum

Registration is now open for The W|OO's first Asia Forum, a virtual event to be held on October 28. The Forum will feature an in-depth interview between Dentsu International CEO APAC and Chairman India Ashish Bhasin and WOO President Tom Goddard.  

Public Media Essential in the New Different - WOO Next Webinar on September 16th OPEN FOR REGISTRATION
Public Media Essential in the New Different - WOO Next Webinar on September 16th OPEN FOR REGISTRATION

Ian Whittaker, twice City AM analyst of the year and a media sector specialist gives his view on why OOH and specifically DOOH becomes an essential part of media planning in a post Covid environment. The webinar is free to all WOO Members.

World Out of Home Organization steps up Africa initiatives
World Out of Home Organization steps up Africa initiatives

The World Out of Home Organization has held its first Africa video call, bringing together nearly 30 attendees from sub-Saharan Africa including South Africa, Ghana, Angola, Nigeria,

CHINA: 2021 China Outdoor Advertising Forum is held for the first time in Xining, Qinghai, on Jul. 28, 2021
CHINA: 2021 China Outdoor Advertising Forum is held for the first time in Xining, Qinghai, on Jul. 28, 2021

This outdoor advertising forum was held in Xining, Qinghai, with the theme of "A New Starting Point, A Future Together."

Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum on October 28th
Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum on October 28th

Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28.

CHINA - Brand advertising strategy after the epidemic in China
CHINA - Brand advertising strategy after the epidemic in China

In the post-epidemic era, companies are facing performance growth pressure, re-evaluate the importance of brand and performance, and pursue marketing effectiveness-according to the survey of advertisers in the "2021 China Digital Marketing Trend Report"

Why 2021 is the year DOOH owners should transition to audience-led selling
Why 2021 is the year DOOH owners should transition to audience-led selling

We all know the impact that COVID had on the OOH industry in 2020, but with countries now emerging from lockdowns as their vaccination programmes take effect, eMarketer expects DOOH ad spending to increase from $2.72 bn in 2020 to $3.84 bn in 2021.

Why 2021 is the time to transition to audience-led selling: the view from VIOOH
Why 2021 is the time to transition to audience-led selling: the view from VIOOH

In the third WOO webinar of 2021, “Why 2021 is the time to transition to audience-led selling”, Natalia Escribano, CCO of VlOOH, the independent SSP/exchange, gave an engaging, thought-provoking insight into selling OOH by audience.

World Out of Home Organization extends global reach with six new members
World Out of Home Organization extends global reach with six new members

The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia as well as Wales in the UK.

Clear Channel appoints André Azadehdel as Chief Information Officer for Europe
Clear Channel appoints André Azadehdel as Chief Information Officer for Europe

Clear Channel Europe, a leading Out of Home (OOH) media and infrastructure company, has appointed André Azadehdel as Chief Information Officer (CIO). André is responsible for leading the digital transformation of Clear Channel Europe.

World Out of Home Organization signs JCDecaux Momentum Shanghai Airport Advertising Co. Ltd as 15th Chinese member
World Out of Home Organization signs JCDecaux Momentum Shanghai Airport Advertising Co. Ltd as 15th Chinese member

The World Out of Home Organization has signed an important new member in China, JCDecaux Momentum Shanghai Airport Advertising Co. Ltd, a joint venture established by Shanghai International Airport, Media Partners International Limited and Momentum Media

Christophe Monroy of Mereo
Christophe Monroy of Mereo

Ocean Outdoor paid a spontaneous tribute to WOO member Mereo’s Christophe Monroy, a founder of the Company who sadly died recently. Ocean’s tribute ran on more than 150 screens across the UK. Mereo is a technology partner for many companies across t

Why 2021 is the time to transition to audience-led selling -WEBINAR THURSDAY 1.00pm UK time -  JULY 15th
Why 2021 is the time to transition to audience-led selling -WEBINAR THURSDAY 1.00pm UK time - JULY 15th

The COVID pandemic has impacted OOH significantly, but also accelerated the digitisation of the industry. Recovery will be most significant in digital formats, with programmatic trading growing in importance.

Clear Channel and Broadsign reveal their approach to meeting the buyer’s goals while optimizing the media owner’s DOOH inventory - WATCH HERE
Clear Channel and Broadsign reveal their approach to meeting the buyer’s goals while optimizing the media owner’s DOOH inventory - WATCH HERE

In the second World Out of Home Organization webinar of 2021, two executives from Clear Channel and Broadsign revealed how the companies have teamed up to face the challenge of meeting every buyer’s campaign goals while also optimizing DOOH inventory.

The 18th China Outdoor Communication Conference will be held in Chengdu, Sichuan on Jun. 24, 2021.
The 18th China Outdoor Communication Conference will be held in Chengdu, Sichuan on Jun. 24, 2021.

On June 24, 2021, the 18th China Outdoor Communication Conference hosted by Asia OOH will be held in Chengdu, Sichuan Province, China. People's lifestyles have tremendous changes in the post-epidemic era,