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All APAC Forum Content Now Available for APAC Forum Delegates and WOO Members
All APAC Forum Content Now Available for APAC Forum Delegates and WOO Members

We have now uploaded all the Recordings and PDFs of presentations available from our APAC Forum held in Kuala Lumpur October 11th-13th 2022. This represents a great resource for all Delegates and Members.

The WOO APAC Forum – the Wrap up
The WOO APAC Forum – the Wrap up

World Out of Home Organization APAC Forum celebrated an industry in fine fettle, energetically equipping itself for the future. Last week's APAC Forum in Kuala Lumpur, the first in-person such event in WOO history, was a resounding success.

WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO's Goddard WATCH THE PRESENTATION
WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO's Goddard WATCH THE PRESENTATION

World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week.

World Out of Home President hails WOO's first in -person Regional Forum
World Out of Home President hails WOO's first in -person Regional Forum

"October 11 will be a Red-Letter Day for the World Out of Home Organization and, I hope, the OOH industry across Asia," says WOO President Tom Goddard. "Our APAC Forum will be our first in-person major regional event.

Digital Signage Consortium (DSC) Published the Japanese version of World Out Of Home Organization (WOO) “GLOBAL OOH AUDIENCE MEASUREMENT GUIDELINES”
Digital Signage Consortium (DSC) Published the Japanese version of World Out Of Home Organization (WOO) “GLOBAL OOH AUDIENCE MEASUREMENT GUIDELINES”

The Digital Signage Consortium (DSC), a member of the World OOH Organization (WOO), has published a Japanese version of the "GLOBAL OOH AUDIENCE MEASUREMENT GUIDELINES" released by WOO at the Toronto Congress in May this year.

The World Out of Home Organization are pleased to announce the Sponsors for the APAC Forum
The World Out of Home Organization are pleased to announce the Sponsors for the APAC Forum

We are grateful to the following companies for supporting our inaugural APAC Forum as Sponsors & Exhibitors.

Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum - creative panel is finalised
Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum - creative panel is finalised

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization's APAC Forum.

WOO APAC Forum: Top Speakers set to highlight the strengths and potential of OOH in the region - MORE SPEAKERS ANNOUNCED
WOO APAC Forum: Top Speakers set to highlight the strengths and potential of OOH in the region - MORE SPEAKERS ANNOUNCED

The World Out of Home Organization’s APAC Forum , to be held in-person in Kuala Lumpur, Malaysia, from October 11th to 13th, is set to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth.

Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum line-up
Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum line-up

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the WOO's APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13.

'Frames to Behaviours: A new approach to understanding audiences'. MEMBERS CAN DOWNLOAD THE WEBINAR HERE
'Frames to Behaviours: A new approach to understanding audiences'. MEMBERS CAN DOWNLOAD THE WEBINAR HERE

The focus of the session, which was run by Mark Flood who is Global Head of OOH at Ipsos, was around the innovative shift from frame based modelling to behaviour, or activity, based modelling. MEMBERS CAN DOWNLOAD THE WEBINAR HERE

WOO signs ten new members from across the world
WOO signs ten new members from across the world

The World Out of Home Organization has signed up ten new members, from North America, Asia and Europe. They include major OOH service providers, a national media owner, a national media agency and a national measurement body

WOO President Tom Goddard opens the ALOOH Forum in São Paulo
WOO President Tom Goddard opens the ALOOH Forum in São Paulo

The Global Out of Home market has recovering strongly from the pandemic, WOO President Tom Goddard told delegates at the ALOOH LATAM Congress in São Paulo, but is still growing less fast than other media as the global economy recovers from the pandemic.

OMA chair Charles Parry-Okeden to moderate WOO APAC Programmatic Panel
OMA chair Charles Parry-Okeden to moderate WOO APAC Programmatic Panel

Charles Parry-Okeden, Chair of Australia's Outdoor Media Association (OMA) and CEO of Executive Channel Holdings Pty will moderate a Programmatic Panel at WOO's APAC Forum in Kuala Lumpur from October 11-13.

WOO APAC Forum : Dentsu on Out of Home in Japan
WOO APAC Forum : Dentsu on Out of Home in Japan

Japan is the third largest media market in the world behind the US and China and ahead of the UK and Germany with an estimated spend of $52bn. Dentsu is the biggest ad agency in Japan, one of the biggest in the world with a growing international network,

Audience Measurement takes centre stage at WOO APAC Forum
Audience Measurement takes centre stage at WOO APAC Forum

Leading media figures from the APAC region will join World Out of Home Audience Measurement consultant Gideon Adey from the Gurooh consultancy on stage at WOO's APAC Forum in Kuala Lumpur on October 11-13.

Cathy O'Connor, CEO of oOh!media, named as a keynote speaker at WOO's October APAC Forum
Cathy O'Connor, CEO of oOh!media, named as a keynote speaker at WOO's October APAC Forum

One of Australia's leading media executives Cathy O'Connor is to be a keynote speaker at the World Out of Home Organization's APAC Forum in Kuala Lumpur from October 11-13. O’Connor will open the second day of the Forum, the focus of which will be the

CHINA - Focus Media's net profit in 2022 1st half year declined by more than 50% YOY
CHINA - Focus Media's net profit in 2022 1st half year declined by more than 50% YOY

On August 16, Focus Media (002027.SZ) announced its 2022 1st semi-annual report. The company achieved an operating income of RMB 4.852 billion, a YOY decrease of 33.77%; a net profit of RMB 1.403 billion, a YOY decrease of 51.61%.

WOO names Madison World's Sam Balsara as the first keynote speaker for October APAC Forum
WOO names Madison World's Sam Balsara as the first keynote speaker for October APAC Forum

Madison World chairman Sam Balsara has been named as the first keynote speaker for the World Out of home Organization's first in-person APAC Forum to be held at the Intercontinental hotel, Kuala Lumpur from October 11-13.