The Polish Government introduced a project of a new tax law, so called “media tax” ("advertising tax”) in the beginning of February 2021. Due to this project broadcasters and digital media, press and OOH media should pay at least 7,5% of income.
In the first World Out of Home Organization webinar of 2021 Mark Boidman of New York investment bank PJ Solomon painted a bright picture for Out of Home worldwide as advertisers return.
Last week the largest Russian advertising award called the Big Fish powered by the top internet resource on advertising Sostav.ru presented the winners of the 2020 competition in 6 different nominations, including Print & Out-of-home.
The World Out of Home Organization’s second Global Members Call of 2021 took place on Thursday February 25, with more than 50 participants from companies and associations around the world.
The first in the World Out of Home Organization’s 2021 webinar calendar will be ‘Recovery and Opportunity’ with industry expert Mark Boidman. It will be held on March 4 at 1pm GMT and is for WOO members only.
The mask regime in public transport in Russia is extended until 2022 and is monitored daily. The new campaign launched by TMG, the largest transit media operator, includes free branded mask distribution on public transport.
The first World Out of Home Organization National Associations Meeting of 2021 took place on Monday February 8, chaired by Anna Bager of the OAAA.
2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population wants to resume its usual mobility behaviour. The city centres will, once more, become the centre of “out of home” life.
blowUP media, a member of the Ströer Group, is thrilled to expand its growing DOOH portfolio with another premium product. With the launch of the Media Stage, blowUP Media can offer their clients a 138 m² digital branding opportunity.
Ben Milne, Managing Director of Postercope’s international division PSI, regularly presents a market update on the now monthly World Out of Home Organization Global Call.
Transit Media Group (TMG) board director and Deputy Director General of Communications Jane Baranova becomes the World Out of Home Organization’s first ambassador in Russia.
The World Out of Home Organization has scheduled three 2021 World Tour events, the first time it has gone on the road, to reach targeted regional audiences.
As more Chinese provinces and cities have released tightened travel guidelines, some of which are intended to dissuade migrant workers from returning to their hometowns during the upcoming Spring Festival.
“We launched our new agency in the middle of lockdown,” says James Murphy, CEO of New Commercial Arts, and suddenly there we were, maybe the smallest agency working on the world’s biggest Out of home campaign.”
On January 6, 2021, Seoul local time, Kia released its new logo and global brand slogan, which means its bold transformation and brand commitment.
WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.
