News from WOO - Out of home advertising

World Out of Home Organization announces 2022 Award winners - honours leaders from Australia, Canada and Portugal and creative from UK and China
World Out of Home Organization announces 2022 Award winners - honours leaders from Australia, Canada and Portugal and creative from UK and China

The World Out of Home Organization (WOO) has announced its first Annual Awards since 2019 at its Toronto Global Congress, held this week from May 25-27. This is WOO's first in-person Global Congress since pre-pandemic Dubai in 2019.

Programmatic OOH - Brendon Cook to quiz clients and programmatic experts
Programmatic OOH - Brendon Cook to quiz clients and programmatic experts

Programmatic continues to make ground in the Out of Home market and oOh!media founder and former CEO and WOO board member Brendon Cook will convene two sessions of experts at the WOO Global Congress in Toronto next week.

World Out of Home Organization signs nine new members
World Out of Home Organization signs nine new members

The World Out of Home Organization has signed up nine new members, from North America, Asia, Australia and Europe. They include media agencies, media owners and OOH service providers.

Michele Erskine, Amanda Dorenberg and Michael Girgis join the Toronto Speaker Panel
Michele Erskine, Amanda Dorenberg and Michael Girgis join the Toronto Speaker Panel

The Canadian Out of Home industry has embarked on a roadmap to make better and more effective use of big data with a fresh approach designed to substantiate the powerful impact OOH has always had.

WOO recruits Dave Roberts and Charles Parry-Okeden to global board.
WOO recruits Dave Roberts and Charles Parry-Okeden to global board.

Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization global board. Parry-Okeden is a co-founder of of Executive Channel (ECN).

Talon's Adrian Skelton and PHD's Rohan Tambyrajah to present on 'Harnessing the six forces of change to build the future of Out of Home'
Talon's Adrian Skelton and PHD's Rohan Tambyrajah to present on 'Harnessing the six forces of change to build the future of Out of Home'

Talon Outdoor's Adrian Skelton and Rohan Tambyrajah, Chief Strategy Officer PHD Global Business will discuss how developments in data and technology, accelerated by the disruption of a pandemic, have radically reorganized the world of marketing and media.

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for Out of Home in the digital economy
Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for Out of Home in the digital economy

Jeff Greenspoon President, Global Solutions dentsu International will deliver the Keynote Address at the WOO Global Congress in Toronto from May 25-27.

Annie Rickard and Naren Patel to outline Action Plan on Diversity and Inclusion at Toronto 2022.
Annie Rickard and Naren Patel to outline Action Plan on Diversity and Inclusion at Toronto 2022.

'Let's Dance - Making Equity, Inclusivity and Diversity happen' is the title of Rickard and Patel's presentation at the World Out of home Organization Global Congress in Toronto from May 25-27.

Toronto Congress Delegates - ensure you have all the right documentation to enter Canada
Toronto Congress Delegates - ensure you have all the right documentation to enter Canada

Please be informed that to enter Canada you will need the correct visa or Electronic Travel Authorization (eTA) well in advance. In addition most foreign nationals need to qualify as a fully vaccinated traveller to travel to Canada.

Lamar, Outfront and Clear Channel confirmed to present at Toronto 2022
Lamar, Outfront and Clear Channel confirmed to present at Toronto 2022

The three giants of the US Out of Home industry - Lamar, Outfront Media and Clear Channel - are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27.

Yahoo Taiwan incorporated DOOH into Yahoo DSP programmatic buying to create a one-stop omnichannel marketing service
Yahoo Taiwan incorporated DOOH into Yahoo DSP programmatic buying to create a one-stop omnichannel marketing service

As the leader of Taiwan's portal website, Yahoo Taiwan DSP initially cooperated with PilotTV to provide a DOOH network across three fields: convenience stores, department stores, and transportation. These DOOH spots accumulated more than 3 million viewers

New Commercial Arts creative founder Ian Heartfield to chair creative section of World Out of Home Organization 2022 Awards
New Commercial Arts creative founder Ian Heartfield to chair creative section of World Out of Home Organization 2022 Awards

Ian Heartfield, a founder and Chief Creative Officer of London creative agency New Commercial Arts, is to chair the creative section of the World Out of home Organization's 2022 Awards. These will be announced at the WOO Global Congress in Toronto.

Dentsu, Ströer and Ocean - top industry leaders join Toronto 2022 speaker line-up
Dentsu, Ströer and Ocean - top industry leaders join Toronto 2022 speaker line-up

In 'Global OOH, a view from the inside' Ben Milne, Head of Out of Home at global ad network dentsu International, reveals what buyers really think about the medium, the changes they would like to see and how they view OOH's evolving role.

ALOOH President Gabriel Cedrone to chair WOO 2022 Annual Awards
ALOOH President Gabriel Cedrone to chair WOO 2022 Annual Awards

ALOOH President Gabriel Cedrone is to chair the 2022 World Out of Home Organization Annual Awards, the first time they have been presented since Dubai 2019. ALOOH represents the Out of Home industry in Latin America.

World Out of Home Organization welcomes nine new members
World Out of Home Organization welcomes nine new members

The World Out of Home Organization has signed up nine new members, from North America, the Middle East, Africa and Europe. They include media agencies, media owners and OOH service suppliers.

Kinetic global CEO Kaplan joins heavyweight speaker line-up for Toronto 2022 – including cutting-edge audience measurement from Australia and the WFA view on sustainability.
Kinetic global CEO Kaplan joins heavyweight speaker line-up for Toronto 2022 – including cutting-edge audience measurement from Australia and the WFA view on sustainability.

Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the heavyweight speaker line-up for the World Out of Home Organization’s Global Congress in Toronto from May 25-27. Kaplan, a digital expert who helped build a global ad network at Adconion......

The WOO Awards Toronto 2022 - CLOSING DATE EXTENDED TO WEDNESDAY APRIL 13TH
The WOO Awards Toronto 2022 - CLOSING DATE EXTENDED TO WEDNESDAY APRIL 13TH

Closing Date for the WOO's 2022 Awards extended to Wednesday April 13th. Winners to be announced at the Toronto World Congress on May 25-27.

ALOOH President Gabriel Cedrone joins WOO board
ALOOH President Gabriel Cedrone joins WOO board

Gabriel Credrone, the President of ALOOH, which represents the Out of Home industry in Latin America, and CEO and Partner in media owner Grupo Vallas which has a presence in ten countries across the Americas, is joining the World Out of Home Organization.