News from WOO - Out of home advertising

ALOOH President Gabriel Cedrone joins WOO board
ALOOH President Gabriel Cedrone joins WOO board

Gabriel Credrone, the President of ALOOH, which represents the Out of Home industry in Latin America, and CEO and Partner in media owner Grupo Vallas which has a presence in ten countries across the Americas, is joining the World Out of Home Organization.

Lamar CEO Sean Reilly joins WOO board
Lamar CEO Sean Reilly joins WOO board

Lamar Advertising President and Chief Executive Officer Sean Reilly is joining the World Out of Home Organization board. Lamar's operations span the US and Canada with over 350,000 displays.

Toronto 2020: EarlyBird ticket offer to close April 1 – social programme revealed
Toronto 2020: EarlyBird ticket offer to close April 1 – social programme revealed

The EarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on April 1.

WOO to reveal new audience measurement guidelines at Toronto 2022
WOO to reveal new audience measurement guidelines at Toronto 2022

Audience measurement is arguably the biggest issue for any medium and the World Out of Home Organization is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27.

“Can I ask a ‘stupid’ question?” - How Creativity is Driving Client OOH Media Investment WATCH THE WEBINAR HERE
“Can I ask a ‘stupid’ question?” - How Creativity is Driving Client OOH Media Investment WATCH THE WEBINAR HERE

Adrian Skelton, Managing Partner at Talon and Dan Dawson, Chief Creative Officer, Grand Visual will look at how Creativity is driving Client OOH Media Investment and how recent success has encouraged clients to look at OOH in new ways.

World Out of Home Organization Ukraine member PRIME Group in plea for resistance support
World Out of Home Organization Ukraine member PRIME Group in plea for resistance support

WOO member PRIME Group in the Ukraine is calling for donations to help support the resistance in Ukraine against the Russian invasion. PRIME is asking for donations for military government bonds supported by the Bank of Ukraine.

WOO Global Congress EarlyBird ticket deadline is March 4
WOO Global Congress EarlyBird ticket deadline is March 4

Our first EarlyEarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on March 4. These tickets are still available for members at €1000 and non-members at €1750 until next Friday 4th.

Members can download the Africa Forum Content here
Members can download the Africa Forum Content here

We have now uploaded Videos and those presentations available from our Africa Forum held on February 3rd to the WOO Database. These are available for our members only.

Lamar Advertising joins World Out of Home Organization
Lamar Advertising joins World Out of Home Organization

Lamar Advertising Company, one of the largest out-of-home advertising companies in the world, has joined WOO. Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the US.

World Out of Home Organization signs six new members
World Out of Home Organization signs six new members

The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.

WOO Africa Forum Overview: A range of improvements required to make the most of the continent’s immense potential.
WOO Africa Forum Overview: A range of improvements required to make the most of the continent’s immense potential.

The WOO Africa Forum --- the third event in WOO’s Grand Tour --- demonstrated the resilience of the medium in Africa but highlighted the key improvements that OOH needs to make in all the regions in order to fulfil its potential.

Registration opens for World Out of Home Organization in-person Global Congress in Toronto
Registration opens for World Out of Home Organization in-person Global Congress in Toronto

Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai 2019.

OMG’s Celia Collins provides optimistic view of OOH in Africa but warns of challenges ahead
OMG’s Celia Collins provides optimistic view of OOH in Africa but warns of challenges ahead

OMG General Manager Celia Collins highlighted opportunities and problems in African OOH in a wide ranging interview with WOO President Tom Goddard which opened this week’s virtual Africa Forum.

WOO puts OOH in Africa firmly on global media map
WOO puts OOH in Africa firmly on global media map

The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.

WOO Africa Forum: ‘Sustainability by Design’ from JCDecaux joins programme. More Speakers announced
WOO Africa Forum: ‘Sustainability by Design’ from JCDecaux joins programme. More Speakers announced

JCDecaux Country Managers Jennifer Kachabe (left) and Thato Pekeche (right) have joined the line-up of speakers for the World Out of Home Organization’s Africa Forum on February 3 to present ‘Sustainability by Design.’

WOO  to put Africa Out of Home on global map – Forum now open for Registration
WOO to put Africa Out of Home on global map – Forum now open for Registration

The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.